Consumer Behavior and Marketing
Description: This quiz covers the fundamental concepts and theories related to Consumer Behavior and Marketing. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: consumer behavior marketing psychology |
Which of the following is NOT a type of consumer behavior?
According to Maslow's Hierarchy of Needs, which of the following is the highest level need?
What is the term used to describe a consumer's tendency to seek out information about a product or service before making a purchase decision?
Which of the following is NOT a factor that influences consumer behavior?
What is the term used to describe a consumer's positive or negative evaluation of a product or service?
Which of the following is NOT a type of marketing research?
What is the term used to describe the process of creating a marketing mix?
Which of the following is NOT a type of market segmentation?
What is the term used to describe the process of communicating with consumers?
Which of the following is NOT a type of advertising?
What is the term used to describe the process of creating a positive image of a company or product?
Which of the following is NOT a type of public relations?
What is the term used to describe the process of stimulating sales through short-term incentives?
Which of the following is NOT a type of sales promotion?
What is the term used to describe the process of communicating directly with consumers?