The self-serving bias is a cognitive bias in which individuals tend to attribute their successes to internal factors, such as their abilities or efforts, and their failures to external factors, such as bad luck or difficult circumstances.

The halo effect is a cognitive bias in which an individual's overall impression of a person is influenced by a single trait or behavior, either positive or negative.

Confirmation bias is a cognitive bias in which individuals tend to seek out information that confirms their existing beliefs and disregard information that contradicts them.

Illusory correlation is a cognitive bias in which individuals perceive a relationship between two events that are not necessarily causally linked.

Social identity theory suggests that individuals tend to make judgments about others based on their own beliefs, values, and experiences.

Impression formation is the process by which individuals form impressions of others based on their physical appearance, behavior, and communication style.

Social comparison theory proposes that individuals tend to compare themselves to others in order to evaluate their own abilities and worth.

Attribution is the process by which individuals infer the causes of their own and others' behavior.

Self-perception theory suggests that individuals tend to form impressions of others based on their own self-concept.

Similarity bias is the tendency to perceive others as being more similar to oneself.

Social identity theory proposes that individuals tend to form impressions of others based on their social group memberships.

Contrast effect is the tendency to perceive others as being more different from oneself.

Nonverbal communication theory suggests that individuals tend to form impressions of others based on their nonverbal cues, such as facial expressions and body language.

Similarity bias is the tendency to perceive others as being more attractive or desirable when they are similar to oneself.

Schema theory suggests that individuals tend to form impressions of others based on their past experiences and expectations.