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Pharmaceutical Marketing and Sales

Description: This quiz is designed to assess your knowledge of Pharmaceutical Marketing and Sales.
Number of Questions: 15
Created by:
Tags: pharmaceutical marketing pharmaceutical sales pharmaceutical industry
Attempted 0/15 Correct 0 Score 0

What is the primary goal of pharmaceutical marketing?

  1. To increase brand awareness

  2. To generate leads

  3. To drive sales

  4. To improve patient outcomes


Correct Option: C
Explanation:

The primary goal of pharmaceutical marketing is to drive sales of pharmaceutical products.

Which of the following is NOT a common channel for pharmaceutical marketing?

  1. Direct-to-consumer advertising

  2. Physician detailing

  3. Sales force

  4. Social media


Correct Option: D
Explanation:

Social media is not a common channel for pharmaceutical marketing due to regulatory restrictions.

What is the term for a pharmaceutical sales representative who calls on physicians?

  1. Detailer

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A detailer is a pharmaceutical sales representative who calls on physicians to promote products.

What is the purpose of a product launch in pharmaceutical marketing?

  1. To introduce a new product to the market

  2. To generate awareness and excitement for a new product

  3. To drive sales of a new product

  4. All of the above


Correct Option: D
Explanation:

The purpose of a product launch in pharmaceutical marketing is to introduce a new product to the market, generate awareness and excitement for a new product, and drive sales of a new product.

What is the term for a pharmaceutical sales force that is responsible for selling a specific product or product line?

  1. Specialty sales force

  2. National sales force

  3. Regional sales force

  4. Local sales force


Correct Option: A
Explanation:

A specialty sales force is a pharmaceutical sales force that is responsible for selling a specific product or product line.

What is the term for a pharmaceutical sales representative who calls on hospitals and other healthcare facilities?

  1. Institutional sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

An institutional sales representative is a pharmaceutical sales representative who calls on hospitals and other healthcare facilities.

What is the term for a pharmaceutical sales representative who calls on pharmacies?

  1. Retail sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A retail sales representative is a pharmaceutical sales representative who calls on pharmacies.

What is the term for a pharmaceutical sales representative who calls on managed care organizations?

  1. Managed care sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A managed care sales representative is a pharmaceutical sales representative who calls on managed care organizations.

What is the term for a pharmaceutical sales representative who calls on government agencies?

  1. Government sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A government sales representative is a pharmaceutical sales representative who calls on government agencies.

What is the term for a pharmaceutical sales representative who calls on wholesalers?

  1. Wholesale sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A wholesale sales representative is a pharmaceutical sales representative who calls on wholesalers.

What is the term for a pharmaceutical sales representative who calls on long-term care facilities?

  1. Long-term care sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A long-term care sales representative is a pharmaceutical sales representative who calls on long-term care facilities.

What is the term for a pharmaceutical sales representative who calls on clinics?

  1. Clinic sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A clinic sales representative is a pharmaceutical sales representative who calls on clinics.

What is the term for a pharmaceutical sales representative who calls on surgery centers?

  1. Surgery center sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A surgery center sales representative is a pharmaceutical sales representative who calls on surgery centers.

What is the term for a pharmaceutical sales representative who calls on imaging centers?

  1. Imaging center sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

An imaging center sales representative is a pharmaceutical sales representative who calls on imaging centers.

What is the term for a pharmaceutical sales representative who calls on dialysis centers?

  1. Dialysis center sales representative

  2. Account manager

  3. Sales consultant

  4. Product specialist


Correct Option: A
Explanation:

A dialysis center sales representative is a pharmaceutical sales representative who calls on dialysis centers.

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