Consumer Behavior and Market Research
Description: This quiz assesses your understanding of consumer behavior and market research concepts. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: consumer behavior market research marketing |
Which of the following is NOT a primary factor influencing consumer behavior?
The process of gathering, analyzing, and interpreting information about consumers is known as:
Which of the following is NOT a common type of market research?
The process of dividing a market into smaller, more homogeneous groups is known as:
Which of the following is NOT a common segmentation variable?
The process of developing a clear, distinct, and desirable image of a product or service in the minds of consumers is known as:
Which of the following is NOT a common positioning strategy?
The process of creating a unique and memorable identity for a product or service is known as:
Which of the following is NOT a common branding element?
The process of communicating a message about a product or service to consumers is known as:
Which of the following is NOT a common type of advertising?
The process of creating a positive relationship with customers and building loyalty is known as:
Which of the following is NOT a common customer relationship management strategy?
The process of measuring and evaluating the effectiveness of marketing activities is known as:
Which of the following is NOT a common marketing metric?