Marketing of Services
Description: This quiz covers the fundamental concepts, strategies, and practices related to the marketing of services. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: services marketing service characteristics marketing mix for services customer relationship management in services service quality |
Which of the following is NOT a characteristic of services?
What is the primary focus of the marketing mix for services?
Which of the following is NOT a key element of customer relationship management (CRM) in services?
What is the primary determinant of service quality?
Which of the following is NOT a strategy for differentiating services?
What is the primary goal of service recovery?
Which of the following is NOT a type of service guarantee?
What is the primary objective of pricing in services?
Which of the following is NOT a factor that influences the demand for services?
What is the primary role of physical evidence in services marketing?
Which of the following is NOT a strategy for managing customer expectations in services?
What is the primary purpose of service blueprinting?
Which of the following is NOT a type of service innovation?
What is the primary goal of relationship marketing in services?
Which of the following is NOT a challenge in marketing services?