Voters are more likely to be motivated by emotional appeals, social values, and economic self-interest than by rational analysis of policy positions.

Confirmation bias, framing effect, and availability heuristic are all common cognitive biases that can influence voter behavior.

Fear, anger, and hope are all common emotional appeals used in campaign advertising.

Patriotism, religious beliefs, and environmentalism are all common social values that can influence voter behavior.

Taxes, jobs, and healthcare are all common economic self-interests that can influence voter behavior.

Positive advertising is a common campaign strategy used to target undecided voters.

Issue advertising is a common campaign strategy used to target swing voters.

Negative advertising is a common campaign strategy used to target base voters.

Get-out-the-vote efforts, early voting, and same-day registration are all common campaign strategies used to increase voter turnout.

Voter ID laws, poll taxes, and gerrymandering are all common campaign strategies used to suppress voter turnout.

Public relations, paid advertising, and social media are all common campaign strategies used to influence public opinion.

Fundraising events, direct mail, and online donations are all common campaign strategies used to raise money.

Volunteer recruitment events, volunteer training sessions, and volunteer phone banks are all common campaign strategies used to organize volunteers.

Door-to-door canvassing, phone banking, and text messaging are all common campaign strategies used to get out the vote.

Exit polls, poll watchers, and vote counting are all common campaign strategies used to monitor the election.