Media

Description: This quiz aims to test your knowledge about various aspects of media, including its history, types, impact, and ethical considerations.
Number of Questions: 15
Created by:
Tags: media communication journalism ethics
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Which of the following is NOT a mass medium?

  1. Television

  2. Radio

  3. Newspaper

  4. Internet

  5. Telephone


Correct Option: E
Explanation:

The telephone is a point-to-point communication device, while the other options are mass media, which are intended to reach a large audience.

What is the primary function of media?

  1. To inform

  2. To entertain

  3. To persuade

  4. To educate

  5. All of the above


Correct Option: E
Explanation:

Media serves multiple functions, including informing the public, entertaining them, persuading them to take certain actions, and educating them on various topics.

Which of the following is an example of a print medium?

  1. Television

  2. Radio

  3. Newspaper

  4. Internet

  5. Magazine


Correct Option: C
Explanation:

A newspaper is a print medium, while the other options are either electronic or digital media.

What is the term for the ownership of multiple media outlets by a single company or individual?

  1. Media monopoly

  2. Media concentration

  3. Media conglomeration

  4. Media oligopoly

  5. Media cartel


Correct Option: B
Explanation:

Media concentration refers to the control of a large portion of the media industry by a small number of companies or individuals.

Which of the following is an ethical consideration in journalism?

  1. Accuracy

  2. Objectivity

  3. Fairness

  4. Balance

  5. All of the above


Correct Option: E
Explanation:

Accuracy, objectivity, fairness, and balance are all important ethical considerations in journalism.

What is the term for the use of media to spread propaganda or disinformation?

  1. Media manipulation

  2. Media bias

  3. Media propaganda

  4. Media censorship

  5. Media control


Correct Option: C
Explanation:

Media propaganda refers to the use of media to spread biased or misleading information in order to influence public opinion.

Which of the following is an example of a social media platform?

  1. Facebook

  2. Twitter

  3. Instagram

  4. LinkedIn

  5. All of the above


Correct Option: E
Explanation:

Facebook, Twitter, Instagram, and LinkedIn are all examples of social media platforms.

What is the term for the process of selecting and presenting news stories in a particular way?

  1. News framing

  2. News agenda-setting

  3. News gatekeeping

  4. News bias

  5. News manipulation


Correct Option: A
Explanation:

News framing refers to the way in which news stories are presented to the public, which can influence how the public perceives and understands those stories.

Which of the following is an example of a broadcast medium?

  1. Television

  2. Radio

  3. Newspaper

  4. Internet

  5. Magazine


Correct Option: A
Explanation:

Television is a broadcast medium, while the other options are either print or digital media.

What is the term for the use of media to promote a particular product or service?

  1. Advertising

  2. Public relations

  3. Marketing

  4. Branding

  5. Promotion


Correct Option: A
Explanation:

Advertising is the use of media to promote a particular product or service.

Which of the following is an example of a digital medium?

  1. Television

  2. Radio

  3. Newspaper

  4. Internet

  5. Magazine


Correct Option: D
Explanation:

The Internet is a digital medium, while the other options are either print or broadcast media.

What is the term for the use of media to educate the public on a particular topic?

  1. Public service announcement

  2. Educational media

  3. Informational media

  4. Advocacy media

  5. Awareness campaign


Correct Option: B
Explanation:

Educational media is used to educate the public on a particular topic.

Which of the following is an example of a public service announcement?

  1. A commercial for a product

  2. A news story about a current event

  3. A documentary about a social issue

  4. A message from the government about a public health issue

  5. A music video


Correct Option: D
Explanation:

A public service announcement is a message from the government or a non-profit organization that is intended to raise awareness about a particular issue or promote a particular behavior.

What is the term for the use of media to influence public opinion on a particular issue?

  1. Advocacy media

  2. Political advertising

  3. Lobbying

  4. Public relations

  5. Grassroots organizing


Correct Option: A
Explanation:

Advocacy media is used to influence public opinion on a particular issue.

Which of the following is an example of a grassroots organizing effort?

  1. A petition drive

  2. A protest march

  3. A letter-writing campaign

  4. A boycott

  5. All of the above


Correct Option: E
Explanation:

A petition drive, a protest march, a letter-writing campaign, and a boycott are all examples of grassroots organizing efforts.

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