Supporting local communities in tourism aims to ensure that they derive tangible benefits from tourism activities, including economic opportunities, social development, and cultural preservation.

Fair and equitable tourism benefits for local communities prioritize the needs and interests of local residents over those of tourists, ensuring that tourism development respects and supports the well-being of local communities.

Local communities play a multifaceted role in sustainable tourism development, including providing labor and services, preserving natural and cultural heritage, and actively participating in tourism planning and decision-making.

Fair trade tourism practices aim to ensure that local communities receive a fair share of tourism revenues and that tourism benefits are distributed equitably. Examples include purchasing souvenirs from local artisans at a fair price, staying in locally-owned guesthouses and homestays, and eating at restaurants that use locally-sourced ingredients.

Community-based tourism (CBT) is a form of tourism that is planned, developed, and managed by local communities, ensuring that they retain control over tourism activities and derive direct benefits from tourism revenues. CBT empowers local communities, promotes cultural preservation and authenticity, and generates economic opportunities for local entrepreneurs.

Strong community leadership and organization are essential for ensuring fair and equitable benefits for local communities in tourism. They enable communities to negotiate with tourism businesses, advocate for their rights, and manage tourism activities in a sustainable manner.

Respecting local customs and traditions in tourism is essential for preserving cultural heritage and authenticity, fostering mutual understanding and respect between tourists and local communities, and preventing cultural appropriation and exploitation.

Unsustainable tourism practices can lead to environmental degradation and pollution, negatively impacting local communities' health, well-being, and livelihoods.

Education and awareness play a crucial role in promoting fair and equitable tourism benefits for local communities by informing tourists about responsible tourism practices, raising awareness among local communities about their rights and responsibilities, and encouraging tourism businesses to adopt sustainable practices.

The Maasai Mara National Reserve in Kenya is an example of a successful community-based tourism initiative where the Maasai community has partnered with tourism businesses to manage and benefit from tourism activities, while preserving their cultural heritage and traditions.

Involving local communities in tourism planning and decision-making ensures that tourism development aligns with local needs and priorities, promotes transparency and accountability in tourism governance, and empowers local communities to shape their own future.

Fair and equitable tourism aims to distribute tourism benefits widely and avoid negative impacts such as increased social inequality and conflict.

Certification and standards play a crucial role in promoting fair and equitable tourism by providing a framework for responsible tourism practices, helping consumers identify tourism businesses that are committed to sustainability, and encouraging tourism businesses to compete on the basis of sustainability rather than price.

A small locally-owned guesthouse that uses locally-sourced ingredients is an example of a tourism business that supports local communities in a fair and equitable manner by creating jobs, supporting local farmers, and contributing to the local economy.

The ultimate goal of ensuring fair and equitable benefits for local communities in tourism is to empower local communities, foster sustainable development, and create a tourism industry that benefits both tourists and local residents.