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Fashion Forecasting: Trend Forecasting Methods

Description: This quiz will evaluate your understanding of various trend forecasting methods used in the fashion industry.
Number of Questions: 15
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Tags: fashion forecasting trend forecasting methods fashion industry
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Which of the following is NOT a primary trend forecasting method?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Historical Research


Correct Option: D
Explanation:

Historical research is not a primary trend forecasting method, as it involves studying past trends rather than predicting future trends.

What is the process of identifying and analyzing cultural, social, and economic factors that may influence future trends called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Environmental Scanning


Correct Option: D
Explanation:

Environmental scanning involves identifying and analyzing cultural, social, and economic factors that may influence future trends.

Which trend forecasting method involves gathering data from surveys, focus groups, and interviews with consumers?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Historical Research


Correct Option: B
Explanation:

Consumer research involves gathering data from surveys, focus groups, and interviews with consumers to understand their preferences and behaviors.

What is the process of analyzing past sales data, market trends, and consumer behavior to identify emerging trends called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Historical Research


Correct Option: A
Explanation:

Trend analysis involves analyzing past sales data, market trends, and consumer behavior to identify emerging trends.

Which trend forecasting method involves seeking insights and opinions from industry experts, designers, and fashion influencers?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Historical Research


Correct Option: C
Explanation:

Expert opinion involves seeking insights and opinions from industry experts, designers, and fashion influencers.

What is the process of studying past fashion trends, cultural movements, and historical events to identify recurring patterns and themes called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Historical Research


Correct Option: D
Explanation:

Historical research involves studying past fashion trends, cultural movements, and historical events to identify recurring patterns and themes.

Which trend forecasting method involves analyzing social media platforms, online forums, and blogs to identify emerging trends and consumer preferences?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Digital Ethnography


Correct Option: D
Explanation:

Digital ethnography involves analyzing social media platforms, online forums, and blogs to identify emerging trends and consumer preferences.

What is the process of identifying and analyzing emerging technologies, innovations, and materials that may influence future trends called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Technology Forecasting


Correct Option: D
Explanation:

Technology forecasting involves identifying and analyzing emerging technologies, innovations, and materials that may influence future trends.

Which trend forecasting method involves studying economic indicators, market trends, and consumer spending patterns to identify emerging trends?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Economic Forecasting


Correct Option: D
Explanation:

Economic forecasting involves studying economic indicators, market trends, and consumer spending patterns to identify emerging trends.

What is the process of analyzing global events, political changes, and cultural shifts to identify emerging trends called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Global Forecasting


Correct Option: D
Explanation:

Global forecasting involves analyzing global events, political changes, and cultural shifts to identify emerging trends.

Which trend forecasting method involves analyzing runway shows, fashion magazines, and street style trends to identify emerging trends?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Fashion Forecasting


Correct Option: D
Explanation:

Fashion forecasting involves analyzing runway shows, fashion magazines, and street style trends to identify emerging trends.

What is the process of identifying and analyzing emerging trends in art, music, and design to identify potential fashion trends called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Cultural Forecasting


Correct Option: D
Explanation:

Cultural forecasting involves identifying and analyzing emerging trends in art, music, and design to identify potential fashion trends.

Which trend forecasting method involves analyzing color palettes, prints, and patterns to identify emerging trends?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Color Forecasting


Correct Option: D
Explanation:

Color forecasting involves analyzing color palettes, prints, and patterns to identify emerging trends.

What is the process of identifying and analyzing emerging trends in materials, textures, and fabrics to identify potential fashion trends called?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Material Forecasting


Correct Option: D
Explanation:

Material forecasting involves identifying and analyzing emerging trends in materials, textures, and fabrics to identify potential fashion trends.

Which trend forecasting method involves analyzing silhouettes, shapes, and proportions to identify emerging trends?

  1. Trend Analysis

  2. Consumer Research

  3. Expert Opinion

  4. Shape Forecasting


Correct Option: D
Explanation:

Shape forecasting involves analyzing silhouettes, shapes, and proportions to identify emerging trends.

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