Discourse Analysis focuses on how language is used in context to convey meaning and achieve communicative goals, rather than solely analyzing individual words or the structure of texts.

Cohesion refers to the ways in which elements of a discourse are connected to each other through grammatical and lexical devices, such as conjunctions, pronouns, and repetition.

Coherence refers to the overall unity and meaningfulness of a discourse, achieved through the logical organization of ideas, the use of cohesive devices, and the establishment of a clear topic and purpose.

Conversational Analysis is a branch of Discourse Analysis that focuses on the study of everyday conversations, examining the structure, organization, and interactional patterns of spoken discourse.

Pragmatics is the study of how language is used to perform actions and achieve communicative goals, considering factors such as context, speaker intention, and shared knowledge.

Schema Theory proposes that individuals possess cognitive structures called schemas, which represent their background knowledge and assumptions about the world, and these schemas influence their interpretation and understanding of discourse.

Discourse Interpretation refers to the process of identifying and interpreting the intended meaning of a speaker or writer, taking into account factors such as context, speaker intention, and shared knowledge.

Discourse Structure refers to the ways in which a discourse is organized into smaller units, such as paragraphs or sentences, and how these units are connected to each other to create a coherent and meaningful whole.

Interactional Sociolinguistics is the study of how language is used to create and maintain social relationships, examining the ways in which language choices and patterns reflect and shape social interactions.

Discourse Context refers to the cultural and social context in which a discourse is produced and interpreted, including factors such as the participants' shared knowledge, beliefs, and values.

Rhetorical Analysis is the study of how language is used to achieve specific communicative goals, such as persuading, informing, or entertaining, examining the strategies and techniques employed by speakers or writers to influence their audience.

Discourse Progression refers to the ways in which a discourse is structured to create a sense of progression and development, including the use of devices such as topic shifts, transitions, and the organization of information.

Identity Analysis is the study of how language is used to create and maintain social identities, examining the ways in which individuals and groups use language to construct and negotiate their identities in social interactions.

Discourse Power refers to the ways in which a discourse is influenced by the power dynamics between the participants, examining how language is used to assert dominance, negotiate authority, and influence others.

Ideological Analysis is the study of how language is used to create and maintain social norms and values, examining the ways in which language reflects and shapes ideologies and how ideologies influence language use.