The primary ethical obligation of pollsters is to accurately measure public opinion, as this is the foundation of their work and the basis for making informed decisions.

All of the above are fundamental principles of polling ethics, as they ensure the integrity and credibility of the polling process.

Pollsters have a responsibility to disclose all methods and procedures to the public, as this ensures transparency and accountability in the polling process.

Pollsters have an ethical obligation to protect the privacy of respondents by obtaining informed consent, keeping all respondent data confidential, and not releasing any information that could identify individual respondents.

Pollsters have a responsibility to avoid bias in their polls by using random sampling methods, asking unbiased questions, and avoiding leading questions.

Pollsters have an ethical obligation to report their findings accurately and without bias, in a clear and concise manner, and to avoid sensationalizing their findings.

Pollsters have a responsibility to correct errors in their polls as soon as they are discovered, publicly apologize for the errors, and take steps to prevent similar errors from occurring in the future.

Pollsters have an ethical obligation to respect the rights of respondents by treating them with respect and dignity, not harassing or coercing them, and not discriminating against them based on race, gender, religion, or other factors.

Pollsters have a responsibility to promote public understanding of polling by educating the public about the methods and procedures used in polling, explaining the limitations of polling, and helping the public understand how to interpret poll results.

Pollsters have an ethical obligation to avoid conflicts of interest by disclosing any potential conflicts of interest, avoiding working for clients with whom they have a conflict of interest, and taking steps to prevent conflicts of interest from arising.

Pollsters have a responsibility to comply with all applicable laws and regulations, be aware of all applicable laws and regulations, and take steps to ensure that their polling activities comply with all applicable laws and regulations.

Pollsters have an ethical obligation to respect the privacy of their employees' personal information, not discriminate against employees based on race, gender, religion, or other factors, and provide a safe and healthy work environment for their employees.

Pollsters have a responsibility to promote diversity and inclusion in their workforce by striving to create a diverse and inclusive workforce, providing equal opportunities for all employees, and creating a welcoming and supportive work environment for all employees.

Pollsters have an ethical obligation to contribute to the public good by using their skills and expertise to help solve important social problems, promoting civic engagement and participation, and supporting policies that benefit the public.

Pollsters have a responsibility to uphold the highest standards of professional conduct by acting with integrity and honesty, being fair and impartial, and being respectful of others.