Consumer Psychology

Description: Consumer Psychology Quiz
Number of Questions: 15
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Tags: psychology applied psychology consumer psychology
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Which of the following is NOT a factor that influences consumer behavior?

  1. Culture

  2. Personality

  3. Price

  4. Genetics


Correct Option: D
Explanation:

Genetics is not a factor that directly influences consumer behavior. Culture, personality, and price are all factors that can influence consumer behavior.

What is the term for the process by which consumers make decisions about what to buy?

  1. Consumer decision-making

  2. Consumer behavior

  3. Marketing

  4. Advertising


Correct Option: A
Explanation:

Consumer decision-making is the process by which consumers make decisions about what to buy. Consumer behavior is the study of how consumers behave in the marketplace. Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is a form of marketing communication used to promote or sell products, services, or ideas.

Which of the following is NOT a type of consumer decision-making?

  1. Routine decision-making

  2. Limited decision-making

  3. Extensive decision-making

  4. Habitual decision-making


Correct Option: D
Explanation:

Habitual decision-making is not a type of consumer decision-making. Routine decision-making is the process of making decisions about frequently purchased products or services. Limited decision-making is the process of making decisions about products or services that are not frequently purchased. Extensive decision-making is the process of making decisions about products or services that are new or complex.

What is the term for the mental process by which consumers evaluate products or services?

  1. Perception

  2. Attitude

  3. Belief

  4. Motivation


Correct Option: A
Explanation:

Perception is the mental process by which consumers evaluate products or services. Attitude is a learned predisposition to respond in a consistently favorable or unfavorable manner to a given object, person, or situation. Belief is a mental representation of something that is considered to be true. Motivation is the process that energizes and directs behavior.

Which of the following is NOT a factor that influences consumer perception?

  1. Physical characteristics of the product

  2. Price

  3. Brand name

  4. Personal experiences


Correct Option: B
Explanation:

Price is not a factor that directly influences consumer perception. Physical characteristics of the product, brand name, and personal experiences are all factors that can influence consumer perception.

What is the term for the positive or negative feelings that consumers have towards a product or service?

  1. Attitude

  2. Belief

  3. Motivation

  4. Perception


Correct Option: A
Explanation:

Attitude is the positive or negative feelings that consumers have towards a product or service. Belief is a mental representation of something that is considered to be true. Motivation is the process that energizes and directs behavior. Perception is the mental process by which consumers evaluate products or services.

Which of the following is NOT a component of attitude?

  1. Cognitive component

  2. Affective component

  3. Behavioral component

  4. Motivational component


Correct Option: D
Explanation:

Motivational component is not a component of attitude. Cognitive component is the beliefs and thoughts that consumers have about a product or service. Affective component is the emotions that consumers feel towards a product or service. Behavioral component is the way that consumers behave towards a product or service.

What is the term for the process by which consumers are motivated to buy a product or service?

  1. Motivation

  2. Perception

  3. Attitude

  4. Belief


Correct Option: A
Explanation:

Motivation is the process by which consumers are motivated to buy a product or service. Perception is the mental process by which consumers evaluate products or services. Attitude is the positive or negative feelings that consumers have towards a product or service. Belief is a mental representation of something that is considered to be true.

Which of the following is NOT a type of motivation?

  1. Intrinsic motivation

  2. Extrinsic motivation

  3. Social motivation

  4. Biological motivation


Correct Option: D
Explanation:

Biological motivation is not a type of motivation. Intrinsic motivation is the motivation that comes from within the individual. Extrinsic motivation is the motivation that comes from outside the individual. Social motivation is the motivation that comes from the desire to interact with others.

What is the term for the process by which consumers learn about products or services?

  1. Learning

  2. Perception

  3. Attitude

  4. Motivation


Correct Option: A
Explanation:

Learning is the process by which consumers learn about products or services. Perception is the mental process by which consumers evaluate products or services. Attitude is the positive or negative feelings that consumers have towards a product or service. Motivation is the process that energizes and directs behavior.

Which of the following is NOT a type of learning?

  1. Classical conditioning

  2. Operant conditioning

  3. Observational learning

  4. Cognitive learning


Correct Option: D
Explanation:

Cognitive learning is not a type of learning. Classical conditioning is a type of learning in which a neutral stimulus is paired with a meaningful stimulus, so that the neutral stimulus eventually elicits the same response as the meaningful stimulus. Operant conditioning is a type of learning in which a behavior is reinforced or punished, so that the behavior is more or less likely to occur in the future. Observational learning is a type of learning in which a person learns by watching the behavior of others.

What is the term for the process by which consumers remember information about products or services?

  1. Memory

  2. Perception

  3. Attitude

  4. Motivation


Correct Option: A
Explanation:

Memory is the process by which consumers remember information about products or services. Perception is the mental process by which consumers evaluate products or services. Attitude is the positive or negative feelings that consumers have towards a product or service. Motivation is the process that energizes and directs behavior.

Which of the following is NOT a type of memory?

  1. Short-term memory

  2. Long-term memory

  3. Sensory memory

  4. Working memory


Correct Option: C
Explanation:

Sensory memory is not a type of memory. Short-term memory is the memory that holds information for a brief period of time, usually up to 30 seconds. Long-term memory is the memory that holds information for a long period of time, usually for years or even decades. Working memory is the memory that holds information that is currently being processed.

What is the term for the process by which consumers make decisions about how to spend their money?

  1. Consumer decision-making

  2. Consumer behavior

  3. Marketing

  4. Advertising


Correct Option: A
Explanation:

Consumer decision-making is the process by which consumers make decisions about how to spend their money. Consumer behavior is the study of how consumers behave in the marketplace. Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Advertising is a form of marketing communication used to promote or sell products, services, or ideas.

Which of the following is NOT a factor that influences consumer decision-making?

  1. Culture

  2. Personality

  3. Price

  4. Genetics


Correct Option: D
Explanation:

Genetics is not a factor that directly influences consumer decision-making. Culture, personality, and price are all factors that can influence consumer decision-making.

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