The cinematographer is responsible for all aspects of the visual presentation of the music video, including the camera work, lighting, and composition.

The dolly zoom, also known as the "vertigo effect," is a camera technique where the camera moves closer to or further away from the subject while simultaneously zooming in or out. This creates a sense of disorientation and unease, which can be effective in conveying the mood of a song.

Lighting is used to create a specific mood or atmosphere, highlight certain elements of the performance, and create visual contrast. It can also be used to create a sense of depth and texture.

The rule of thirds is a composition technique that divides the frame into thirds, both horizontally and vertically. The most important elements of the composition are placed along these lines or at their intersections. This creates a sense of balance and harmony in the image.

Editing is used to remove unwanted footage, create a cohesive narrative, add visual effects, and adjust the pacing of the video. It is an essential part of the music video production process.

A close-up is a camera technique where the camera is positioned very close to the subject. This creates a sense of intimacy and closeness between the viewer and the subject.

Color is used to create a specific mood or atmosphere, highlight certain elements of the performance, and create visual contrast. It can also be used to create a sense of depth and texture.

Leading lines, diagonal lines, and curved lines can all be used to create a sense of movement and energy in a music video. Leading lines draw the viewer's eye through the frame, diagonal lines create a sense of tension and excitement, and curved lines create a sense of flow and grace.

Special effects are used to create a visually stunning experience, enhance the narrative of the video, and create a sense of fantasy or surrealism. They can also be used to create a specific mood or atmosphere.

Long shots, wide shots, and establishing shots can all be used to create a sense of depth and dimension in a music video. Long shots show the subject in relation to their surroundings, wide shots show a larger area of the scene, and establishing shots set the scene and provide context.

Symbolism can be used to add depth and meaning to a music video, create a visual representation of the song's lyrics, and create a sense of mystery or intrigue. It can also be used to create a specific mood or atmosphere.

Symmetry is a composition technique where the elements of the frame are arranged in a balanced and harmonious way. This can be achieved by using identical elements on either side of the frame, or by using elements that are similar in size, shape, or color.

Movement can be used to create a sense of energy and excitement, draw the viewer's attention to certain elements of the video, and create a sense of rhythm and flow. It can also be used to create a specific mood or atmosphere.

A tracking shot is a camera technique where the camera moves alongside the subject. This can be used to create a sense of suspense or anticipation, as the viewer is unsure of what will happen next.

Text can be used to provide information about the song or artist, create a visual representation of the song's lyrics, and add a sense of style or personality to the video. It can also be used to create a specific mood or atmosphere.