Political advertising is primarily designed to influence voters' opinions and persuade them to vote for a particular candidate or party.

Fact-checking is not a common technique used in political advertising, as the goal is often to persuade voters rather than provide objective information.

Negative advertising is a type of political advertising that focuses on attacking an opponent's character or record.

The candidate's image is not a factor that can influence the effectiveness of political advertising, as it is a characteristic of the candidate rather than the advertising itself.

Issue advertising is a type of political advertising that focuses on promoting a candidate's or party's position on a particular issue.

Non-voters are not a common target audience for political advertising, as the goal is to persuade voters to vote rather than to increase voter turnout.

Comparative advertising is a type of political advertising that compares a candidate or party to their opponent.

Print is not a common method of delivering political advertising in the modern era, as television, radio, and social media are more effective at reaching large audiences.

Hard money is the term for political advertising that is paid for by a candidate's campaign.

Censorship is not a common type of political advertising regulation, as it is generally considered to be a violation of the First Amendment right to free speech.

Independent expenditure is the term for political advertising that is paid for by an independent group that is not affiliated with a candidate or party.

Political advertising can be effective in persuading voters, which is why it is so widely used.

Super PAC is the term for political advertising that is paid for by a political action committee (PAC).

Prior restraint is not a common method of regulating political advertising, as it is generally considered to be a violation of the First Amendment right to free speech.

Self-financing is the term for political advertising that is paid for by a candidate's personal funds.