Social movements aim to bring about social or political change by influencing public policy or raising awareness about a particular issue.

Social movements often emerge spontaneously and lack a formal organizational structure, relying on grassroots participation and decentralized decision-making.

Recruitment refers to the process of bringing new individuals into a social movement, often through persuasion, emotional appeals, or shared values.

Greenpeace is a global environmental organization that engages in activism and campaigns to raise awareness about environmental issues and promote sustainable practices.

Institutionalization refers to the process by which social movements become more organized, gain legitimacy, and establish formal relationships with political institutions.

Occupy Wall Street was a social movement that protested economic inequality, corporate greed, and the influence of money in politics.

Demobilization refers to the process by which social movements lose momentum, participation declines, and the movement's activities decrease.

The Civil Rights Movement was a social movement that fought for equal rights and an end to racial discrimination in the United States.

Co-optation refers to the process by which social movements are absorbed into the mainstream political system, often leading to a loss of their radical or transformative potential.

The Feminist Movement is a social movement that advocates for gender equality and women's rights.

Radicalization refers to the process by which social movements become more radical or adopt more extreme tactics, often in response to perceived injustice or lack of progress.

The Anti-War Movement is a social movement that opposes war and advocates for peace and disarmament.

Legitimization refers to the process by which social movements gain legitimacy and support from the general public, often through media coverage, public opinion, and political recognition.

Black Lives Matter is a social movement that advocates for racial justice and an end to police brutality against Black people.

Civil Disobedience refers to the process by which social movements use nonviolent tactics, such as protests, boycotts, and strikes, to achieve their goals and bring about social change.