Food advertising often portrays certain foods and brands as markers of status and exclusivity, reinforcing the idea that certain classes have access to superior resources and lifestyles.

Food advertising employs various strategies to appeal to specific class identities, including aspirational imagery, targeted media channels, and associations with cultural symbols and traditions.

Food advertising influences consumer behavior among different classes in India by shaping their food preferences, purchasing decisions, and perception of social status and belonging.

Critics argue that food advertising's impact on class identity in India perpetuates stereotypes, promotes unhealthy habits, and undermines traditional food cultures.

Mitigating the negative impacts of food advertising on class identity in India requires a combination of strategies, including critical media literacy, diverse representations, and advertising regulations.