Media and Public Opinion

Description: This quiz is designed to evaluate your understanding of the relationship between media and public opinion. It covers topics such as media effects, agenda-setting, and the role of the media in shaping public opinion.
Number of Questions: 15
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Tags: media studies public opinion sociology of media
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Which theory suggests that the media can influence the public's perception of the importance of issues?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: A
Explanation:

Agenda-setting theory posits that the media can influence the public's perception of the importance of issues by highlighting certain topics and framing them in a particular way.

What is the process by which the media's coverage of an issue shapes public opinion about that issue?

  1. Framing

  2. Priming

  3. Agenda-setting

  4. Cultivation


Correct Option: A
Explanation:

Framing refers to the way in which the media presents information about an issue, which can influence how the public thinks about and responds to that issue.

Which theory suggests that the media can influence the public's attitudes and beliefs over time?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: B
Explanation:

Cultivation theory suggests that the media can influence the public's attitudes and beliefs over time by exposing them to certain messages and images repeatedly.

What is the term for the tendency of people to avoid expressing opinions that they believe are unpopular?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: D
Explanation:

Spiral of silence theory suggests that people are less likely to express opinions that they believe are unpopular, for fear of social isolation or negative consequences.

Which theory suggests that the media can influence the public's voting behavior?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: C
Explanation:

Priming theory suggests that the media can influence the public's voting behavior by activating certain associations or attitudes in their minds.

What is the term for the process by which the media can influence the public's perception of the world?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: B
Explanation:

Cultivation theory suggests that the media can influence the public's perception of the world by exposing them to certain messages and images repeatedly.

Which theory suggests that the media can influence the public's perception of the importance of issues?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: A
Explanation:

Agenda-setting theory posits that the media can influence the public's perception of the importance of issues by highlighting certain topics and framing them in a particular way.

What is the term for the tendency of people to seek out information that confirms their existing beliefs?

  1. Confirmation bias

  2. Selective perception

  3. Selective exposure

  4. Selective retention


Correct Option: A
Explanation:

Confirmation bias refers to the tendency of people to seek out information that confirms their existing beliefs, while avoiding information that contradicts them.

Which theory suggests that the media can influence the public's voting behavior?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: C
Explanation:

Priming theory suggests that the media can influence the public's voting behavior by activating certain associations or attitudes in their minds.

What is the term for the process by which the media can influence the public's perception of the world?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: B
Explanation:

Cultivation theory suggests that the media can influence the public's perception of the world by exposing them to certain messages and images repeatedly.

Which theory suggests that the media can influence the public's perception of the importance of issues?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: A
Explanation:

Agenda-setting theory posits that the media can influence the public's perception of the importance of issues by highlighting certain topics and framing them in a particular way.

What is the term for the tendency of people to seek out information that confirms their existing beliefs?

  1. Confirmation bias

  2. Selective perception

  3. Selective exposure

  4. Selective retention


Correct Option: A
Explanation:

Confirmation bias refers to the tendency of people to seek out information that confirms their existing beliefs, while avoiding information that contradicts them.

Which theory suggests that the media can influence the public's voting behavior?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: C
Explanation:

Priming theory suggests that the media can influence the public's voting behavior by activating certain associations or attitudes in their minds.

What is the term for the process by which the media can influence the public's perception of the world?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: B
Explanation:

Cultivation theory suggests that the media can influence the public's perception of the world by exposing them to certain messages and images repeatedly.

Which theory suggests that the media can influence the public's perception of the importance of issues?

  1. Agenda-setting theory

  2. Cultivation theory

  3. Priming theory

  4. Spiral of silence theory


Correct Option: A
Explanation:

Agenda-setting theory posits that the media can influence the public's perception of the importance of issues by highlighting certain topics and framing them in a particular way.

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