Political advertising first appeared in India in the 1960s, with the advent of television.

The Indian National Congress was the first political party to use political advertising in India.

In the early days, political advertising was mainly used to inform voters about the party's policies.

Over the years, media has become more partisan, with news organizations increasingly aligning themselves with particular political parties.

Political advertising can have a variety of impacts on voters, including informing them about the candidates and issues, persuading them to vote for a particular candidate or party, demobilizing them, or having no impact at all.

There are a number of ethical concerns about political advertising, including that it can be misleading, negative and attack-oriented, and expensive and favor wealthy candidates.

Political advertising in India is regulated by a number of laws, including the Representation of the People Act, 1951, the Cable Television Networks (Regulation) Act, 1995, and the Press Council of India Act, 1978.

Political advertising in India today faces a number of challenges, including the rise of social media, the increasing cost of advertising, and the changing media landscape.

The future of political advertising in India is likely to see a number of changes, including a shift towards digital advertising, more personalized advertising, and increased regulation.

There are a number of best practices for political advertising in India, including being honest and accurate, respectful of your opponents, and clear and concise.

There are a number of common mistakes made in political advertising in India, including using negative and attack-oriented advertising, making false or misleading claims, and spending too much money on advertising.

There are a number of ways to improve the quality of political advertising in India, including increasing transparency in political advertising, providing more opportunities for candidates to communicate with voters directly, and educating voters about political advertising.

The Election Commission of India is responsible for regulating political advertising in India. Its role includes ensuring that political advertising is fair and accurate, preventing the use of negative and attack-oriented advertising, and limiting the amount of money that can be spent on political advertising.

The Election Commission of India faces a number of challenges in regulating political advertising, including the rise of social media, the increasing cost of advertising, and the changing media landscape.