Cultural hegemony refers to the dominance of a particular culture or set of cultural values and beliefs over others in a society.

Raymond Williams is widely regarded as the founder of cultural studies, with his influential book 'Culture and Society' published in 1958.

Cultural studies encompasses the study of cultural texts, practices, and values, aiming to understand the complex relationships between culture and society.

Cultural materialism is a theoretical perspective that examines the relationship between culture and material conditions, highlighting the role of power and economic structures in shaping cultural practices and beliefs.

Pierre Bourdieu introduced the concept of 'cultural capital,' referring to the accumulated knowledge, skills, and cultural resources that individuals possess, which can provide social and economic advantages.

Roland Barthes, a prominent cultural theorist, proposed that culture is a system of signs and symbols that construct meaning and shape our perceptions of reality.

Cultural diffusion refers to the process by which cultural traits, beliefs, and practices spread from one society to another through various means such as trade, migration, and media.

R.W. Connell, a prominent cultural studies scholar, introduced the concept of 'hegemonic masculinity,' referring to the dominant form of masculinity that is culturally idealized and enforced in a society.

Feminist cultural studies encompasses the examination of gender's role in shaping culture, the experiences of marginalized women, and the critique of patriarchal structures, aiming to promote gender equality.

Stuart Hall, a prominent cultural studies scholar, emphasized the role of culture as a site of struggle and resistance, where marginalized groups challenge dominant cultural norms and values.

Cultural enculturation refers to the process by which individuals learn and adopt the values, beliefs, and practices of their culture, becoming integrated into their cultural group.

Homi Bhabha, a cultural studies scholar, introduced the concept of 'cultural hybridity,' referring to the mixing and blending of cultural elements from different sources, resulting in new cultural forms and identities.

Cross-cultural studies involve the examination of cultural differences and similarities across societies, aiming to understand the diverse ways in which cultures shape human behavior and social organization.

Michel de Certeau, a cultural studies scholar, introduced the concept of 'cultural studies of everyday life,' focusing on the ways in which individuals negotiate and make sense of their everyday experiences and practices.

Cultural transmission refers to the process by which cultural practices, beliefs, and values are passed down from one generation to another, ensuring the continuity and preservation of cultural traditions.