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Service Pricing and Revenue Management

Description: This quiz will test your knowledge on Service Pricing and Revenue Management.
Number of Questions: 14
Created by:
Tags: service pricing revenue management pricing strategies demand forecasting yield management
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Which of the following is NOT a common pricing strategy used in service industries?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Penetration pricing

  4. Skimming pricing


Correct Option: C
Explanation:

Penetration pricing is typically used in product markets, not service markets.

What is the primary goal of revenue management in service industries?

  1. To maximize revenue

  2. To minimize costs

  3. To improve customer satisfaction

  4. To increase market share


Correct Option: A
Explanation:

The primary goal of revenue management is to maximize revenue by optimizing the allocation of resources and pricing strategies.

Which of the following factors is NOT typically considered when setting prices for services?

  1. Cost of providing the service

  2. Value of the service to the customer

  3. Competitive prices

  4. Government regulations


Correct Option: D
Explanation:

Government regulations typically do not directly influence pricing decisions in service industries.

What is the term used to describe the process of adjusting prices in response to changes in demand?

  1. Yield management

  2. Dynamic pricing

  3. Revenue optimization

  4. Price discrimination


Correct Option: B
Explanation:

Dynamic pricing is the process of adjusting prices in response to changes in demand in order to maximize revenue.

Which of the following is NOT a common method used for demand forecasting in service industries?

  1. Historical data analysis

  2. Market research

  3. Customer surveys

  4. Economic forecasting


Correct Option: D
Explanation:

Economic forecasting is typically used for forecasting demand for products, not services.

What is the term used to describe the practice of charging different prices to different customers for the same service?

  1. Price discrimination

  2. Yield management

  3. Dynamic pricing

  4. Revenue optimization


Correct Option: A
Explanation:

Price discrimination is the practice of charging different prices to different customers for the same service.

Which of the following is NOT a common challenge faced by service businesses in pricing their services?

  1. Difficulty in measuring the value of services

  2. High fixed costs

  3. Perishable inventory

  4. Intangibility of services


Correct Option: C
Explanation:

Perishable inventory is typically a challenge faced by product businesses, not service businesses.

What is the term used to describe the process of optimizing the allocation of resources to maximize revenue?

  1. Revenue optimization

  2. Yield management

  3. Dynamic pricing

  4. Price discrimination


Correct Option: A
Explanation:

Revenue optimization is the process of optimizing the allocation of resources to maximize revenue.

Which of the following is NOT a common pricing strategy used in service industries to increase revenue?

  1. Bundling services

  2. Offering discounts

  3. Loyalty programs

  4. Raising prices


Correct Option: D
Explanation:

Raising prices is typically not a common pricing strategy used to increase revenue in service industries.

What is the term used to describe the practice of charging a higher price for a service during peak demand periods?

  1. Peak pricing

  2. Yield management

  3. Dynamic pricing

  4. Revenue optimization


Correct Option: A
Explanation:

Peak pricing is the practice of charging a higher price for a service during peak demand periods.

Which of the following is NOT a common method used for revenue management in service industries?

  1. Overbooking

  2. Yield management

  3. Dynamic pricing

  4. Customer relationship management


Correct Option: D
Explanation:

Customer relationship management is typically not a method used for revenue management in service industries.

What is the term used to describe the practice of charging a lower price for a service during off-peak demand periods?

  1. Off-peak pricing

  2. Yield management

  3. Dynamic pricing

  4. Revenue optimization


Correct Option: A
Explanation:

Off-peak pricing is the practice of charging a lower price for a service during off-peak demand periods.

Which of the following is NOT a common challenge faced by service businesses in revenue management?

  1. Difficulty in forecasting demand

  2. Perishable inventory

  3. Capacity constraints

  4. Intangibility of services


Correct Option: B
Explanation:

Perishable inventory is typically a challenge faced by product businesses, not service businesses.

What is the term used to describe the practice of charging different prices to different customers for the same service based on their willingness to pay?

  1. Price discrimination

  2. Yield management

  3. Dynamic pricing

  4. Revenue optimization


Correct Option: A
Explanation:

Price discrimination is the practice of charging different prices to different customers for the same service based on their willingness to pay.

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