The Psychology of Economic Sustainability seeks to understand how psychological factors influence economic behavior and decision-making, with the ultimate goal of promoting sustainable economic systems that prioritize social and environmental well-being.

Hyperbolic discounting, loss aversion, and status quo bias are all psychological factors that can hinder sustainable economic behavior. Hyperbolic discounting refers to the tendency to value immediate rewards more than future rewards, even when the future rewards are objectively greater. Loss aversion refers to the tendency to feel the pain of a loss more strongly than the pleasure of an equivalent gain. Status quo bias refers to the tendency to prefer the current state of affairs, even when a change would be beneficial.

Externalities refer to the unintended consequences of economic activities on third parties, including the costs and benefits that are not reflected in market prices. Externalities can be positive or negative, and they can have significant implications for economic sustainability, particularly in relation to environmental and social impacts.

Biospheric values, altruism, and self-interest can all motivate pro-environmental behavior. Biospheric values refer to the belief that the natural environment has intrinsic value and should be protected for its own sake. Altruism refers to the desire to help others, including future generations. Self-interest refers to the desire to benefit oneself, which can include protecting the environment for the sake of one's own health or well-being.

Economic incentives can be used to promote sustainable behavior by encouraging individuals and businesses to adopt sustainable practices, discouraging them from engaging in unsustainable practices, and helping to internalize the costs of externalities. For example, a carbon tax can discourage the use of fossil fuels, while a subsidy for renewable energy can encourage the adoption of renewable energy sources.

Loss aversion, status quo bias, and hyperbolic discounting can all contribute to resistance to change. Loss aversion refers to the tendency to feel the pain of a loss more strongly than the pleasure of an equivalent gain. Status quo bias refers to the tendency to prefer the current state of affairs, even when a change would be beneficial. Hyperbolic discounting refers to the tendency to value immediate rewards more than future rewards, even when the future rewards are objectively greater.

Education can play a crucial role in promoting sustainable economic behavior by helping individuals understand the environmental and social impacts of economic activities, developing the skills and knowledge needed to make sustainable choices, and becoming more aware of the psychological factors that influence their economic decision-making.

Environmental concern, social consciousness, and personal values can all contribute to a willingness to pay a premium for sustainable products. Environmental concern refers to the belief that the natural environment is important and should be protected. Social consciousness refers to the belief that businesses should be responsible for the social and environmental impacts of their activities. Personal values refer to the beliefs and principles that guide an individual's behavior.

Government policies can play a significant role in promoting sustainable economic behavior by creating incentives for individuals and businesses to adopt sustainable practices, discouraging them from engaging in unsustainable practices, and helping to internalize the costs of externalities. For example, a carbon tax can discourage the use of fossil fuels, while a subsidy for renewable energy can encourage the adoption of renewable energy sources.

Hyperbolic discounting, present bias, and myopia can all contribute to a lack of concern for future generations. Hyperbolic discounting refers to the tendency to value immediate rewards more than future rewards, even when the future rewards are objectively greater. Present bias refers to the tendency to focus on the present moment and neglect the future. Myopia refers to the inability to see the long-term consequences of one's actions.

Businesses can play a significant role in promoting sustainable economic behavior by adopting sustainable practices in their own operations, developing and marketing sustainable products and services, and advocating for policies that promote sustainability. For example, a business can reduce its carbon footprint by using renewable energy sources, or it can develop a new product that is made from recycled materials.

Materialism, consumerism, and hedonism can all contribute to a belief in the importance of economic growth. Materialism refers to the belief that material possessions are the key to happiness. Consumerism refers to the belief that happiness can be achieved through the consumption of goods and services. Hedonism refers to the belief that pleasure is the highest good.

Individuals can play a significant role in promoting sustainable economic behavior by making sustainable choices in their own consumption habits, supporting businesses that are committed to sustainability, and advocating for policies that promote sustainability. For example, an individual can reduce their carbon footprint by using public transportation or by eating less meat.

Environmental concern, altruism, and self-transcendence can all contribute to a willingness to sacrifice personal comfort for the sake of the environment. Environmental concern refers to the belief that the natural environment is important and should be protected. Altruism refers to the desire to help others, including future generations. Self-transcendence refers to the belief that one's own needs and desires are less important than the needs and desires of others.

Technology can play a significant role in promoting sustainable economic behavior by helping individuals and businesses adopt sustainable practices, reducing the environmental and social impacts of economic activities, and creating new opportunities for sustainable economic development. For example, technology can be used to develop more efficient energy sources, or it can be used to create new products and services that are more sustainable.