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Fashion Communication: Effectively Conveying Style Messages

Description: Fashion Communication: Effectively Conveying Style Messages
Number of Questions: 15
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Tags: fashion communication style messages fashion industry
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What is the primary goal of fashion communication?

  1. To inform consumers about fashion trends.

  2. To create a positive brand image.

  3. To persuade consumers to purchase fashion products.

  4. To educate consumers about the history of fashion.


Correct Option: C
Explanation:

The primary goal of fashion communication is to persuade consumers to purchase fashion products by creating a desire for the products and convincing them that the products will meet their needs and wants.

Which of the following is NOT a common channel for fashion communication?

  1. Fashion magazines.

  2. Social media.

  3. Fashion shows.

  4. Word-of-mouth.


Correct Option: D
Explanation:

Word-of-mouth is not a common channel for fashion communication because it is not a controlled or reliable source of information.

What is the role of fashion influencers in fashion communication?

  1. To promote fashion products to their followers.

  2. To create their own fashion brands.

  3. To educate consumers about fashion trends.

  4. To provide styling advice to consumers.


Correct Option: A
Explanation:

Fashion influencers use their social media platforms to promote fashion products to their followers by sharing photos and videos of themselves wearing the products and providing links to where the products can be purchased.

What is the importance of visual elements in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Visual elements are important in fashion communication because they can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of color in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Color is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of typography in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Typography is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of layout in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Layout is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of photography in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Photography is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of illustration in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Illustration is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of video in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Video is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of social media in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Social media is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of public relations in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Public relations is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of advertising in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Advertising is an important element in fashion communication because it can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of fashion shows in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Fashion shows are an important element in fashion communication because they can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

What is the role of fashion exhibitions in fashion communication?

  1. To create a visually appealing message.

  2. To convey information about the fashion product.

  3. To evoke emotions in the consumer.

  4. All of the above.


Correct Option: D
Explanation:

Fashion exhibitions are an important element in fashion communication because they can create a visually appealing message, convey information about the fashion product, and evoke emotions in the consumer.

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