Conformity is the tendency to change one's own beliefs or behaviors in order to match those of others, even when one's own beliefs or behaviors are different.

Social cognition is the process by which people form impressions of others, make judgments about them, and predict their behavior based on their appearance, behavior, and other observable characteristics.

The self-serving bias is the tendency to attribute one's own successes to internal factors (such as ability or effort) and one's own failures to external factors (such as bad luck or difficult circumstances).

Confirmation bias is the tendency to seek out information that confirms one's existing beliefs and to avoid information that contradicts them.

Hindsight bias is the tendency to believe that one could have predicted an event after it has already occurred.

The fundamental attribution error is the tendency to attribute the behavior of others to their personality or disposition, rather than to situational factors.

Normative conformity is the tendency to conform to the beliefs or behaviors of others in order to avoid social rejection or punishment.

Informational conformity is the tendency to conform to the beliefs or behaviors of others because one believes that they are correct.

Groupthink is the tendency for people to conform to the beliefs or behaviors of others when they are in a group.

Self-esteem conformity is the tendency for people to conform to the beliefs or behaviors of others in order to maintain a positive self-image.

Social approval conformity is the tendency for people to conform to the beliefs or behaviors of others in order to gain social approval.

Social isolation conformity is the tendency for people to conform to the beliefs or behaviors of others in order to avoid social isolation.

Belongingness conformity is the tendency for people to conform to the beliefs or behaviors of others in order to maintain a sense of belonging.

Control conformity is the tendency for people to conform to the beliefs or behaviors of others in order to maintain a sense of control.

Certainty conformity is the tendency for people to conform to the beliefs or behaviors of others in order to maintain a sense of certainty.