The theory of reasoned action posits that attitudes and subjective norms are the primary determinants of behavior. Attitudes refer to an individual's positive or negative feelings towards a specific behavior, while subjective norms represent the perceived social pressure to engage in or refrain from a particular behavior.

Conformity theory proposes that individuals are influenced by the opinions and behaviors of the majority in order to gain acceptance and avoid social rejection. This theory highlights the role of social pressure in shaping individual behavior.

Milgram's obedience experiments demonstrated that the perceived legitimacy of the authority figure was the most significant factor in determining participants' willingness to obey. Participants were more likely to comply with orders when they perceived the authority figure as legitimate and deserving of respect.

Social identity theory posits that individuals derive a sense of self from their membership in various social groups. This theory highlights the influence of social identity on individual behavior, attitudes, and perceptions.

The theory of cognitive dissonance proposes that individuals experience psychological discomfort when their beliefs and behaviors are inconsistent. To reduce this discomfort, they tend to rationalize their behaviors to make them appear consistent with their beliefs.

Self-verification theory proposes that individuals are motivated to maintain a positive self-image and avoid negative self-evaluation. This theory highlights the role of self-verification in shaping individual behavior and social interactions.

The theory of social exchange posits that the quality of social relationships is primarily determined by the perceived benefits and costs of the relationship for each individual. Individuals are more likely to maintain relationships that they perceive as beneficial and less likely to maintain relationships that they perceive as costly.

Social norms theory proposes that individuals' behavior is influenced by the social norms of their environment. These norms represent the unwritten rules and expectations that govern behavior within a particular social group or culture.

The theory of groupthink posits that the pressure to conform to the group's consensus can lead to poor decision-making. This pressure can result in group members suppressing their own opinions and going along with the majority, even if they believe that the majority is wrong.

Confirmation bias theory proposes that individuals are motivated to reduce uncertainty and seek out information that confirms their existing beliefs. This tendency can lead to biased information processing and decision-making.

The theory of social loafing proposes that individuals may exert less effort when working in a group compared to when working alone. This phenomenon is attributed to factors such as diffusion of responsibility, decreased individual accountability, and the presence of free riders.

Social comparison theory proposes that individuals evaluate their own abilities, attitudes, and behaviors by comparing themselves to others. This theory highlights the influence of social comparison on individual self-evaluations and self-perceptions.

Attribution theory proposes that individuals explain the causes of their own and others' behavior by attributing them to internal factors (such as personality traits or abilities) or external factors (such as situational constraints or luck). This theory highlights the role of attribution in shaping individuals' perceptions of themselves and others.

Similarity-attraction theory proposes that individuals are more likely to be attracted to and form relationships with others who are similar to them in terms of attitudes, values, and beliefs. This theory highlights the role of similarity in shaping interpersonal relationships.

Social identity theory proposes that individuals define themselves in terms of their membership in various social groups. This theory highlights the role of social identity in shaping individual self-concept, self-esteem, and behavior.