Economic Psychology and Consumer Behavior Research
Description: This quiz aims to assess your understanding of Economic Psychology and Consumer Behavior Research, a field that explores the psychological factors influencing consumer behavior and economic decision-making. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: economic psychology consumer behavior behavioral economics |
Which of the following is NOT a key factor influencing consumer behavior according to Economic Psychology?
The process by which consumers form attitudes, beliefs, and preferences towards products or brands is known as:
Which theory suggests that consumers make decisions based on the perceived value of a product or service?
The tendency for consumers to seek consistency between their attitudes and behaviors is known as:
Which of the following is NOT a common type of cognitive bias that influences consumer behavior?
The tendency for consumers to prefer products or brands that are familiar to them is known as:
Which of the following is NOT a common type of consumer motivation?
The process by which consumers acquire knowledge and skills through experience and observation is known as:
Which theory suggests that consumers make decisions based on their subjective interpretation of the world around them?
The tendency for consumers to make decisions based on emotions rather than rational analysis is known as:
Which of the following is NOT a common type of consumer decision-making process?
The tendency for consumers to seek information about products or services before making a purchase decision is known as:
Which theory suggests that consumers make decisions based on their perception of the social norms and expectations surrounding a product or service?
The tendency for consumers to perceive products or brands in a positive light due to their association with positive emotions or experiences is known as:
Which of the following is NOT a common type of marketing strategy that leverages Economic Psychology principles?