The endowment effect is the cognitive bias that causes people to place a higher value on items they already own, compared to items they do not own.

Loss aversion is the cognitive bias that causes people to feel the pain of a loss more strongly than the pleasure of a gain.

The default effect is the cognitive bias that causes people to be more likely to choose an option that is presented as a default, compared to an option that is not presented as a default.

The serial position effect is the cognitive bias that causes people to be more likely to remember information that is presented at the beginning or end of a list, compared to information that is presented in the middle of a list.

The availability heuristic is the cognitive bias that causes people to be more likely to believe information that is presented in a vivid or emotional manner, compared to information that is presented in a more neutral manner.

Risk aversion is the cognitive bias that causes people to be more likely to choose an option that is presented as a sure thing, compared to an option that is presented as a risky option, even if the risky option has a higher expected value.

Loss aversion is the cognitive bias that causes people to be more likely to choose an option that is presented as a gain, compared to an option that is presented as a loss, even if the loss option has a higher expected value.

Authority bias is the cognitive bias that causes people to be more likely to believe information that is presented by an authority figure, compared to information that is presented by a non-authority figure.

Social proof is the cognitive bias that causes people to be more likely to choose an option that is presented as a social norm, compared to an option that is not presented as a social norm.

Scarcity bias is the cognitive bias that causes people to be more likely to choose an option that is presented as a scarce resource, compared to an option that is presented as a plentiful resource.

Personalization bias is the cognitive bias that causes people to be more likely to choose an option that is presented as a personalized or customized option, compared to an option that is not presented as a personalized or customized option.

Complexity bias is the cognitive bias that causes people to be more likely to choose an option that is presented as a complex or sophisticated option, compared to an option that is presented as a simple or straightforward option.

Positivity bias is the cognitive bias that causes people to be more likely to choose an option that is presented as a positive or optimistic option, compared to an option that is presented as a negative or pessimistic option.

Familiarity bias is the cognitive bias that causes people to be more likely to choose an option that is presented as a familiar or well-known option, compared to an option that is presented as an unfamiliar or unknown option.

Default effect is the cognitive bias that causes people to be more likely to choose an option that is presented as a default option, compared to an option that is not presented as a default option.