Albert Bandura is widely recognized as the father of Social Learning Theory.

Observational Learning, also known as modeling, is the central concept of Social Learning Theory.

Social Learning Theory emphasizes the role of observation and imitation in acquiring new behaviors and attitudes.

Modeling refers to the process of acquiring new behaviors and attitudes through observation and imitation.

Social Learning Theory identifies three main types of modeling: live modeling, symbolic modeling, and verbal modeling.

Live modeling involves observing someone else performing a behavior in real time.

Symbolic modeling involves observing a behavior through a symbolic representation, such as a video or a picture.

Verbal modeling involves receiving instructions or explanations about a behavior through spoken language.

Imitation refers to the process of copying or replicating the behavior of a model.

The likelihood of imitation is influenced by various factors, including the model's status and prestige, the similarity between the model and the observer, and the perceived consequences of the behavior.

Vicarious Reinforcement refers to the process of reinforcing or punishing a behavior after it has been observed, rather than experienced directly.

Expectancy-Value Theory suggests that individuals are more likely to engage in behaviors that they believe will lead to positive outcomes and avoid behaviors that they believe will lead to negative outcomes.

Vicarious Reinforcement refers to the process of changing one's behavior based on the consequences of that behavior as observed in others.

Operant Conditioning refers to the process of changing one's behavior based on the consequences of that behavior as experienced directly.

Social Learning Theory encompasses both observational learning and operant conditioning, recognizing the influence of both observed and experienced consequences on behavior change.