The Khelo India initiative was launched in 2017 with the aim of promoting sports and physical education at the grassroots level in India, with a focus on rural areas.

Kabaddi has gained popularity in rural India, particularly among women and girls, due to its low cost and minimal equipment requirements. It has been recognized for its role in promoting gender equality and empowering women.

Sports participation in rural India has been associated with improved health outcomes, including reduced risk of chronic diseases, enhanced physical fitness, and better mental health.

Football has been used as a powerful tool for peacebuilding and conflict resolution in rural India, particularly in regions affected by conflict or social unrest.

Sports participation in rural India has been found to promote social inclusion and reduce discrimination by breaking down social barriers, fostering a sense of community, and promoting understanding and respect for diversity.

Chess has been used as a tool to promote education and literacy in rural India, particularly among children and youth. It has been found to improve cognitive skills, problem-solving abilities, and academic performance.

Sports can contribute to economic development in rural India by creating employment opportunities, attracting tourism, and promoting entrepreneurship, particularly in the areas of sports infrastructure, equipment manufacturing, and sports-related services.

Cycling has been promoted as a sustainable mode of transportation in rural India, helping to reduce carbon emissions and promote physical activity. It has also been used to raise awareness about environmental issues and encourage eco-friendly practices.

Sports can contribute to preserving and promoting cultural heritage in rural India by showcasing traditional sports and games, promoting cultural exchange, and fostering a sense of pride and identity among local communities.

Kabaddi has been used as a platform to address social issues such as gender inequality, caste discrimination, and poverty in rural India. It has been recognized for its ability to break down social barriers and promote social inclusion.

Sports participation in rural India has been associated with improved mental health and well-being, including reduced stress and anxiety, increased social interaction, and boosted self-esteem and confidence.

Volleyball has been used as a tool to promote peace and reconciliation in rural India, particularly in regions affected by conflict or social unrest. It has been recognized for its ability to bring people together and foster a sense of community.

Sports participation in rural India has been associated with improved educational outcomes, including increased physical activity and fitness, enhanced cognitive skills and problem-solving abilities, and fostered teamwork and collaboration.

Kabaddi has been used as a tool to promote gender equality and women's empowerment in rural India. It has been recognized for its ability to break down gender stereotypes and empower women through participation in sports.

Sports can contribute to improving livelihoods and economic opportunities in rural India by creating employment opportunities, promoting entrepreneurship, and attracting tourism, particularly in the areas of sports infrastructure, equipment manufacturing, and sports-related services.