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Consumer Protection in Media and Advertising

Description: This quiz aims to assess your understanding of consumer protection in the context of media and advertising. It covers various aspects, including guidelines for advertising, misleading advertisements, and the role of consumer protection agencies.
Number of Questions: 15
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Tags: consumer protection media and advertising advertising guidelines misleading advertisements consumer protection agencies
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According to the Advertising Standards Council of India (ASCI), what is the primary objective of advertising?

  1. To inform consumers about products and services

  2. To persuade consumers to buy products and services

  3. To create a positive image of the company

  4. To generate leads for sales

Show answer
Correct Option: A
Explanation:

The primary objective of advertising, as defined by ASCI, is to inform consumers about products and services, enabling them to make informed choices.

Which of the following is NOT a guideline for advertising as per ASCI?

  1. Advertisements should be truthful and accurate

  2. Advertisements should not be misleading or deceptive

  3. Advertisements should not exploit the emotions of consumers

  4. Advertisements should be aired during prime time only

Show answer
Correct Option: D
Explanation:

ASCI guidelines do not specify when advertisements should be aired. This is a decision left to the discretion of the advertiser.

What is the purpose of the Consumer Protection Act, 2019?

  1. To protect consumers from unfair trade practices

  2. To regulate the advertising industry

  3. To establish consumer courts

  4. All of the above

Show answer
Correct Option: D
Explanation:

The Consumer Protection Act, 2019, aims to protect consumers from unfair trade practices, regulate the advertising industry, and establish consumer courts to address consumer grievances.

Which of the following is NOT a misleading advertisement as per the Consumer Protection Act, 2019?

  1. An advertisement that makes false or exaggerated claims about a product

  2. An advertisement that omits important information about a product

  3. An advertisement that uses deceptive visuals or testimonials

  4. An advertisement that is aired during prime time

Show answer
Correct Option: D
Explanation:

The Consumer Protection Act, 2019, does not specify when an advertisement is considered misleading based on the time it is aired.

Who is responsible for enforcing the Consumer Protection Act, 2019?

  1. The Central Consumer Protection Authority (CCPA)

  2. The State Consumer Protection Councils

  3. The District Consumer Forums

  4. All of the above

Show answer
Correct Option: D
Explanation:

The Consumer Protection Act, 2019, establishes a three-tier system for enforcing consumer protection laws, involving the CCPA, State Consumer Protection Councils, and District Consumer Forums.

What is the maximum penalty for misleading advertisements under the Consumer Protection Act, 2019?

  1. ₹10 lakh

  2. ₹20 lakh

  3. ₹50 lakh

  4. ₹1 crore

Show answer
Correct Option: D
Explanation:

The Consumer Protection Act, 2019, prescribes a maximum penalty of ₹1 crore for misleading advertisements.

Which of the following is NOT a right of consumers under the Consumer Protection Act, 2019?

  1. The right to be informed about the quality, quantity, and price of goods and services

  2. The right to choose from a variety of goods and services

  3. The right to be protected against unfair trade practices

  4. The right to file a complaint against a seller or service provider

Show answer
Correct Option: B
Explanation:

The Consumer Protection Act, 2019, does not explicitly mention the right to choose from a variety of goods and services as a consumer right.

What is the time limit for filing a complaint with a District Consumer Forum under the Consumer Protection Act, 2019?

  1. 30 days

  2. 60 days

  3. 90 days

  4. 120 days

Show answer
Correct Option: C
Explanation:

As per the Consumer Protection Act, 2019, a complaint with a District Consumer Forum must be filed within 90 days from the date of the cause of action.

Which of the following is NOT a remedy that can be granted by a District Consumer Forum?

  1. Ordering the seller or service provider to refund the purchase price

  2. Ordering the seller or service provider to replace the defective product

  3. Ordering the seller or service provider to pay compensation for damages suffered by the consumer

  4. Ordering the seller or service provider to stop advertising the product or service

Show answer
Correct Option: D
Explanation:

Ordering the seller or service provider to stop advertising the product or service is not a remedy that can be granted by a District Consumer Forum.

What is the role of the Advertising Standards Council of India (ASCI) in consumer protection?

  1. To regulate the advertising industry

  2. To enforce the Consumer Protection Act, 2019

  3. To resolve consumer complaints against advertisements

  4. To create awareness about consumer rights

Show answer
Correct Option: A
Explanation:

The primary role of ASCI is to regulate the advertising industry and ensure that advertisements comply with the ASCI Code of Self-Regulation.

Which of the following is NOT a function of the Central Consumer Protection Authority (CCPA)?

  1. Investigating consumer complaints

  2. Taking action against misleading advertisements

  3. Issuing guidelines for consumer protection

  4. Filing complaints with consumer courts

Show answer
Correct Option: D
Explanation:

Filing complaints with consumer courts is not a function of the CCPA. This is the responsibility of consumers or their legal representatives.

What is the purpose of the National Consumer Helpline?

  1. To provide information and guidance to consumers

  2. To register consumer complaints

  3. To resolve consumer disputes

  4. All of the above

Show answer
Correct Option: D
Explanation:

The National Consumer Helpline serves as a single-window system for consumers to obtain information, register complaints, and seek resolution for their consumer-related issues.

Which of the following is NOT a type of unfair trade practice under the Consumer Protection Act, 2019?

  1. False or misleading advertising

  2. Selling defective products

  3. Charging excessive prices

  4. Refusing to accept returns or refunds

Show answer
Correct Option: C
Explanation:

Charging excessive prices is not explicitly mentioned as an unfair trade practice under the Consumer Protection Act, 2019.

What is the maximum imprisonment term for unfair trade practices under the Consumer Protection Act, 2019?

  1. 3 years

  2. 5 years

  3. 7 years

  4. 10 years

Show answer
Correct Option: C
Explanation:

The Consumer Protection Act, 2019, prescribes a maximum imprisonment term of 7 years for unfair trade practices.

Which of the following is NOT a responsibility of consumers under the Consumer Protection Act, 2019?

  1. To be aware of their rights and responsibilities

  2. To read and understand the terms and conditions of products and services

  3. To file complaints against sellers or service providers

  4. To boycott products or services that are harmful or misleading

Show answer
Correct Option: D
Explanation:

Boycotting products or services is not a specific responsibility mentioned for consumers under the Consumer Protection Act, 2019.

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