Sports Sponsorship in India

Description: This quiz is designed to test your knowledge about Sports Sponsorship in India. It covers various aspects of sports sponsorship, including its history, types, benefits, challenges, and regulations.
Number of Questions: 15
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Tags: sports sponsorship indian sports marketing branding
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Which of the following is NOT a type of sports sponsorship?

  1. Title Sponsorship

  2. Official Sponsorship

  3. Product Placement

  4. Endorsement


Correct Option: D
Explanation:

Endorsement is a type of personal sponsorship where an athlete or team promotes a product or service. It is not a type of sports sponsorship, which involves the sponsorship of a sports event, team, or athlete by a company or organization.

What is the primary benefit of sports sponsorship for companies?

  1. Increased Brand Awareness

  2. Lead Generation

  3. Sales Conversion

  4. Customer Retention


Correct Option: A
Explanation:

The primary benefit of sports sponsorship for companies is increased brand awareness. By associating their brand with a popular sports event, team, or athlete, companies can reach a large audience and create a positive image for their brand.

Which of the following is NOT a challenge associated with sports sponsorship?

  1. High Cost

  2. Lack of Control

  3. Negative Publicity

  4. Ethical Concerns


Correct Option: B
Explanation:

Lack of control is not a challenge associated with sports sponsorship. Companies have a significant amount of control over their sponsorship activations and can negotiate the terms of the sponsorship agreement to ensure that their objectives are met.

What is the role of the Advertising Standards Council of India (ASCI) in sports sponsorship?

  1. Regulating Sponsorship Agreements

  2. Enforcing Sponsorship Contracts

  3. Developing Sponsorship Guidelines

  4. Monitoring Sponsorship Activities


Correct Option: C
Explanation:

The Advertising Standards Council of India (ASCI) is responsible for developing sponsorship guidelines that ensure that sponsorships are conducted in a responsible and ethical manner. These guidelines cover issues such as the use of trademarks, product placement, and the portrayal of women and children in sports sponsorships.

Which of the following is an example of a title sponsorship in Indian sports?

  1. Indian Premier League (IPL)

  2. Pro Kabaddi League (PKL)

  3. Indian Super League (ISL)

  4. Hero Indian Super League (ISL)


Correct Option: D
Explanation:

Hero Indian Super League (ISL) is an example of a title sponsorship in Indian sports. Hero MotoCorp is the title sponsor of the ISL, and its logo appears on the jerseys of all the teams and on all promotional materials related to the league.

What is the difference between a sponsorship and an endorsement?

  1. Sponsorship involves a company supporting an event or team, while endorsement involves an athlete promoting a product.

  2. Sponsorship involves a company providing financial support, while endorsement involves an athlete receiving compensation.

  3. Sponsorship involves a company using an athlete's image, while endorsement involves an athlete using a company's logo.

  4. Sponsorship involves a company promoting a product, while endorsement involves an athlete promoting a company.


Correct Option: A
Explanation:

Sponsorship involves a company providing financial or other support to an event, team, or athlete in exchange for advertising or promotional opportunities. Endorsement, on the other hand, involves an athlete or team promoting a product or service in exchange for compensation.

Which of the following is an example of an official sponsorship in Indian sports?

  1. Tata Motors is the official car partner of the Indian Premier League (IPL).

  2. Nike is the official kit sponsor of the Indian cricket team.

  3. PepsiCo is the official beverage partner of the Pro Kabaddi League (PKL).

  4. All of the above


Correct Option: D
Explanation:

All of the options are examples of official sponsorships in Indian sports. Tata Motors is the official car partner of the IPL, Nike is the official kit sponsor of the Indian cricket team, and PepsiCo is the official beverage partner of the PKL.

What is the primary objective of sports sponsorship for companies?

  1. To increase brand awareness

  2. To generate leads

  3. To drive sales

  4. To improve customer loyalty


Correct Option: A
Explanation:

The primary objective of sports sponsorship for companies is to increase brand awareness. By associating their brand with a popular sports event, team, or athlete, companies can reach a large audience and create a positive image for their brand.

Which of the following is an example of a product placement in Indian sports?

  1. The Coca-Cola logo appearing on the sidelines of a cricket match

  2. A player wearing shoes with the Nike logo during a football match

  3. A team using a particular brand of sports equipment during a game

  4. All of the above


Correct Option: D
Explanation:

All of the options are examples of product placement in Indian sports. The Coca-Cola logo appearing on the sidelines of a cricket match, a player wearing shoes with the Nike logo during a football match, and a team using a particular brand of sports equipment during a game are all examples of product placement.

What are the key factors that determine the value of a sports sponsorship?

  1. The popularity of the sport

  2. The size of the audience

  3. The level of competition

  4. All of the above


Correct Option: D
Explanation:

The value of a sports sponsorship is determined by a number of factors, including the popularity of the sport, the size of the audience, the level of competition, and the exclusivity of the sponsorship.

Which of the following is NOT a benefit of sports sponsorship for companies?

  1. Increased brand awareness

  2. Lead generation

  3. Sales conversion

  4. Cost savings


Correct Option: D
Explanation:

Cost savings is not a benefit of sports sponsorship for companies. Sports sponsorship typically involves a significant financial investment, and there is no guarantee that the company will see a direct return on its investment.

What is the role of the Sports Authority of India (SAI) in sports sponsorship?

  1. Regulating sponsorship agreements

  2. Enforcing sponsorship contracts

  3. Developing sponsorship guidelines

  4. Monitoring sponsorship activities


Correct Option: D
Explanation:

The Sports Authority of India (SAI) is responsible for monitoring sponsorship activities in Indian sports. SAI ensures that sponsorships are conducted in a fair and transparent manner and that the rights of athletes and teams are protected.

Which of the following is an example of an endorsement in Indian sports?

  1. Virat Kohli endorsing Puma

  2. Sachin Tendulkar endorsing MRF

  3. MS Dhoni endorsing Reebok

  4. All of the above


Correct Option: D
Explanation:

All of the options are examples of endorsements in Indian sports. Virat Kohli endorsing Puma, Sachin Tendulkar endorsing MRF, and MS Dhoni endorsing Reebok are all examples of endorsements.

What are the key challenges associated with sports sponsorship?

  1. High cost

  2. Lack of control

  3. Negative publicity

  4. All of the above


Correct Option: D
Explanation:

Sports sponsorship is associated with a number of challenges, including high cost, lack of control, negative publicity, and ethical concerns.

Which of the following is an example of a title sponsorship in Indian sports?

  1. Indian Premier League (IPL)

  2. Pro Kabaddi League (PKL)

  3. Indian Super League (ISL)

  4. All of the above


Correct Option: D
Explanation:

All of the options are examples of title sponsorships in Indian sports. The Indian Premier League (IPL), Pro Kabaddi League (PKL), and Indian Super League (ISL) are all title-sponsored by various companies.

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