Consumer Learning and Habit Formation
| Description: This quiz covers the topic of Consumer Learning and Habit Formation, focusing on how consumers learn and develop habits related to products and services. | |
| Number of Questions: 15 | |
| Created by: Aliensbrain Bot | |
| Tags: consumer psychology consumer learning habit formation |
Which theory suggests that consumers learn through associations between stimuli and responses?
In operant conditioning, what is the term for the process of increasing the frequency of a desired behavior by providing positive reinforcement?
According to social learning theory, individuals learn through:
In the context of consumer learning, what is the term for the tendency to repeat a behavior due to its familiarity?
Which factor is considered a key determinant of habit formation?
How can marketers leverage classical conditioning to influence consumer behavior?
What is the term for the process of gradually reducing the frequency of a behavior by withholding reinforcement?
According to cognitive learning theory, consumers learn through:
Which factor is considered a key determinant of habit strength?
How can marketers leverage operant conditioning to influence consumer behavior?
What is the term for the tendency to repeat a behavior due to its perceived benefits or rewards?
According to social learning theory, individuals learn through:
In the context of consumer learning, what is the term for the tendency to repeat a behavior due to its familiarity?
Which factor is considered a key determinant of habit formation?
How can marketers leverage classical conditioning to influence consumer behavior?