The Theory of Reasoned Action proposes that attitudes are influenced by subjective norms, which are the beliefs about what others think one should do.

The Elaboration Likelihood Model suggests that the amount of cognitive effort devoted to processing a message determines the strength of attitude change.

The Tripartite Model of Attitudes proposes that attitudes consist of three components: cognitive (beliefs), affective (feelings), and behavioral (intentions).

The Information Integration Theory posits that attitudes are formed by integrating information from different sources, weighted by their importance.

The Expectancy-Value Theory suggests that attitudes are formed based on the perceived likelihood and desirability of outcomes associated with a particular behavior.

The Social Identity Theory emphasizes the role of self-categorization in shaping attitudes, where individuals identify with social groups and adopt attitudes consistent with those groups.

Cognitive Dissonance Theory suggests that individuals experience psychological discomfort when their attitudes and behaviors are inconsistent, motivating them to change their attitudes to reduce this discomfort.

Attitude Inoculation Theory aims to strengthen existing attitudes by exposing individuals to weakened versions of counterarguments, making them more resistant to persuasive attempts.

The Classical Conditioning Model proposes that attitudes are learned through associations between stimuli and responses, similar to classical conditioning in behaviorism.

The Theory of Planned Behavior posits that behavioral intentions, which are influenced by attitudes, subjective norms, and perceived behavioral control, are the primary determinant of behavior.

The Social Comparison Theory suggests that individuals compare themselves to others to evaluate their own attitudes and adjust them accordingly.

The Attitude Strength Model examines the factors that determine the strength and persistence of attitudes over time, such as the number of attitude-relevant beliefs, the extremity of those beliefs, and the consistency among them.

The Multi-Attribute Model proposes that attitudes consist of three components: cognitive (beliefs), affective (feelings), and behavioral (intentions), similar to the Tripartite Model of Attitudes.

The Heuristic-Systematic Model suggests that attitudes are formed through a combination of cognitive processing and the use of heuristics, or mental shortcuts, influenced by emotions and other factors.

The Operant Conditioning Model proposes that attitudes are learned through operant conditioning, where positive or negative consequences reinforce or punish certain attitudes.