Back
0

Fashion Marketing Metrics and Measurement

Description: Fashion Marketing Metrics and Measurement Quiz
Number of Questions: 15
Created by:
Tags: fashion marketing metrics measurement
Start the Quiz
Attempted 0/15 Correct 0 Score 0
‹
›

Which metric measures the number of times a product page is viewed?

  1. Page Views

  2. Unique Visitors

  3. Conversion Rate

  4. Bounce Rate

Show answer
Correct Option: A
Explanation:

Page Views is the metric that measures the number of times a product page is viewed.

What is the formula for calculating the conversion rate?

  1. (Number of Purchases / Number of Website Visitors) x 100

  2. (Number of Purchases / Number of Page Views) x 100

  3. (Number of Leads / Number of Website Visitors) x 100

  4. (Number of Leads / Number of Page Views) x 100

Show answer
Correct Option: A
Explanation:

The conversion rate is calculated by dividing the number of purchases by the number of website visitors and multiplying the result by 100.

Which metric measures the percentage of website visitors who leave after viewing only one page?

  1. Page Views

  2. Unique Visitors

  3. Conversion Rate

  4. Bounce Rate

Show answer
Correct Option: D
Explanation:

Bounce Rate is the metric that measures the percentage of website visitors who leave after viewing only one page.

What is the formula for calculating the average order value?

  1. (Total Revenue / Number of Orders)

  2. (Total Revenue / Number of Website Visitors)

  3. (Total Revenue / Number of Page Views)

  4. (Total Revenue / Number of Leads)

Show answer
Correct Option: A
Explanation:

The average order value is calculated by dividing the total revenue by the number of orders.

Which metric measures the total amount of money generated from sales?

  1. Total Revenue

  2. Average Order Value

  3. Conversion Rate

  4. Bounce Rate

Show answer
Correct Option: A
Explanation:

Total Revenue is the metric that measures the total amount of money generated from sales.

What is the formula for calculating the customer lifetime value?

  1. (Average Order Value x Number of Purchases) x Customer Retention Rate

  2. (Average Order Value x Number of Website Visitors) x Customer Retention Rate

  3. (Average Order Value x Number of Page Views) x Customer Retention Rate

  4. (Average Order Value x Number of Leads) x Customer Retention Rate

Show answer
Correct Option: A
Explanation:

The customer lifetime value is calculated by multiplying the average order value by the number of purchases and then multiplying the result by the customer retention rate.

Which metric measures the percentage of customers who make a repeat purchase?

  1. Customer Lifetime Value

  2. Customer Retention Rate

  3. Conversion Rate

  4. Bounce Rate

Show answer
Correct Option: B
Explanation:

Customer Retention Rate is the metric that measures the percentage of customers who make a repeat purchase.

What is the formula for calculating the return on investment (ROI)?

  1. (Net Profit / Total Investment) x 100

  2. (Total Revenue / Total Investment) x 100

  3. (Average Order Value / Total Investment) x 100

  4. (Customer Lifetime Value / Total Investment) x 100

Show answer
Correct Option: A
Explanation:

The return on investment (ROI) is calculated by dividing the net profit by the total investment and multiplying the result by 100.

Which metric measures the effectiveness of a marketing campaign?

  1. Return on Investment (ROI)

  2. Customer Lifetime Value

  3. Customer Retention Rate

  4. Conversion Rate

Show answer
Correct Option: A
Explanation:

Return on Investment (ROI) is the metric that measures the effectiveness of a marketing campaign.

What is the formula for calculating the market share?

  1. (Company's Sales / Total Market Sales) x 100

  2. (Company's Revenue / Total Market Revenue) x 100

  3. (Company's Average Order Value / Total Market Average Order Value) x 100

  4. (Company's Customer Lifetime Value / Total Market Customer Lifetime Value) x 100

Show answer
Correct Option: A
Explanation:

The market share is calculated by dividing the company's sales by the total market sales and multiplying the result by 100.

Which metric measures the brand awareness of a company?

  1. Market Share

  2. Customer Lifetime Value

  3. Customer Retention Rate

  4. Brand Awareness

Show answer
Correct Option: D
Explanation:

Brand Awareness is the metric that measures the brand awareness of a company.

What is the formula for calculating the customer satisfaction score?

  1. (Number of Satisfied Customers / Total Number of Customers) x 100

  2. (Number of Dissatisfied Customers / Total Number of Customers) x 100

  3. (Number of Neutral Customers / Total Number of Customers) x 100

  4. (Number of Complaints / Total Number of Customers) x 100

Show answer
Correct Option: A
Explanation:

The customer satisfaction score is calculated by dividing the number of satisfied customers by the total number of customers and multiplying the result by 100.

Which metric measures the efficiency of a marketing campaign?

  1. Customer Satisfaction Score

  2. Market Share

  3. Brand Awareness

  4. Marketing Efficiency

Show answer
Correct Option: D
Explanation:

Marketing Efficiency is the metric that measures the efficiency of a marketing campaign.

What is the formula for calculating the marketing ROI?

  1. (Marketing Profit / Marketing Investment) x 100

  2. (Marketing Revenue / Marketing Investment) x 100

  3. (Marketing Average Order Value / Marketing Investment) x 100

  4. (Marketing Customer Lifetime Value / Marketing Investment) x 100

Show answer
Correct Option: A
Explanation:

The marketing ROI is calculated by dividing the marketing profit by the marketing investment and multiplying the result by 100.

Which metric measures the effectiveness of a social media campaign?

  1. Marketing ROI

  2. Customer Satisfaction Score

  3. Social Media Engagement

  4. Brand Awareness

Show answer
Correct Option: C
Explanation:

Social Media Engagement is the metric that measures the effectiveness of a social media campaign.

- Hide questions
ADVERTISEMENT

Find more quizzes from top tags

general knowledge
3615 Quizzes
119858 Questions
 technology
307 Quizzes
36705 Questions
 sports
963 Quizzes
19148 Questions
 history
1187 Quizzes
13475 Questions
 physics
598 Quizzes
13441 Questions
 biology
1160 Quizzes
12174 Questions
 science & technology
551 Quizzes
11015 Questions
 chemistry
490 Quizzes
9892 Questions
 maths
518 Quizzes
9324 Questions
 softskills
0 Quizzes
7131 Questions