Negative publicity is generally not a desired strategy for generating buzz, as it can damage the film's reputation and lead to negative word-of-mouth.

Buzz is the term used to describe the positive anticipation and excitement surrounding a film prior to its release.

Viral marketing involves creating content that is designed to be shared widely online, often through social media.

Film festivals are often used as a platform to generate media coverage and reviews, which can help to build buzz and excitement for a film.

Ignoring negative comments is not a good strategy for social media marketing, as it can lead to negative word-of-mouth and damage the film's reputation.

Word-of-mouth marketing refers to the phenomenon of a film generating positive buzz and recommendations through informal channels, such as conversations between friends and family.

Creating a viral video is an example of a publicity stunt, which is a deliberate and often unconventional action taken to attract public attention to a film.

The primary goal of a film's trailer is to generate excitement and anticipation for the film, rather than providing a detailed summary of the plot or information about the cast and crew.

Email marketing is not a common platform used for social media marketing for films, as it is a more traditional form of marketing that involves sending promotional emails to subscribers.

Hype marketing involves strategically releasing information about a film in order to build anticipation and excitement, often through leaks and rumors.

Distributing free movie tickets is not a common method used to generate buzz for a film at a film festival, as the primary goal is to showcase the film to potential distributors and generate media coverage.

Teaser marketing involves releasing limited information about a film in order to create a sense of mystery and intrigue, and generate buzz.

Posting negative comments about competing films is not a good strategy for generating buzz on social media, as it can lead to negative word-of-mouth and damage the film's reputation.

Backlash refers to the phenomenon of a film generating a lot of negative word-of-mouth and criticism, often leading to a decline in its popularity and box office performance.

Distributing free movie tickets is not a common method used to generate buzz for a film through publicity, as the primary goal of publicity is to generate media coverage and reviews.