The endowment effect describes the tendency for individuals to place a higher value on items they already own, even if they could obtain a similar or better item for a lower price.

Loss aversion refers to the tendency for individuals to feel the pain of a loss more strongly than the pleasure of an equivalent gain.

The framing effect describes how the way information is presented or framed can influence individuals' preferences and choices, even if the underlying options are objectively the same.

Bounded rationality acknowledges that individuals have limited cognitive resources and make decisions based on simplified rules and heuristics, rather than engaging in exhaustive analysis.

Social norms are unwritten rules and expectations that guide individuals' behavior within a society, including their economic decisions.

Status quo bias describes the tendency for individuals to prefer the current state of affairs and resist change, even if there are potential benefits to adopting a new alternative.

The affect heuristic suggests that individuals often make decisions based on their immediate emotional reactions and feelings, rather than engaging in a thorough analysis of the available information.

The availability heuristic describes the tendency for individuals to rely on information that is easily accessible and comes to mind quickly, even if it is not necessarily representative or accurate.

Prospect theory suggests that individuals evaluate gains and losses differently, overweighting small probabilities of large gains or losses, which can lead to risk-taking behavior.

Herding behavior refers to the tendency for individuals to follow the actions and behaviors of others, often without fully understanding the reasons behind those actions.

Nudge theory suggests that individuals' choices can be influenced by subtle cues and nudges in the environment, such as the placement of products or the wording of messages, without directly restricting their options.

Optimism bias refers to the tendency for individuals to overestimate their own abilities and skills, leading to unrealistic expectations and overconfidence.

Confirmation bias describes the tendency for individuals to seek out information that confirms their existing beliefs and ignore or discount information that contradicts them.

Hyperbolic discounting refers to the tendency for individuals to place a higher value on immediate rewards compared to future rewards, even if the future rewards are objectively larger.

Social preferences theory suggests that individuals' choices are influenced by their perception of fairness and reciprocity, leading to altruistic behavior and cooperation.