0

Consumer Behavior and Decision Making

Description: This quiz evaluates your understanding of consumer behavior and decision-making processes, encompassing factors influencing consumer choices and the psychological aspects behind their purchasing decisions.
Number of Questions: 15
Created by:
Tags: consumer behavior decision making psychology marketing
Attempted 0/15 Correct 0 Score 0

Which of the following is NOT a primary factor influencing consumer behavior?

  1. Cultural Factors

  2. Social Factors

  3. Economic Factors

  4. Political Factors


Correct Option: D
Explanation:

Political factors are not typically considered a primary factor directly influencing consumer behavior.

According to Maslow's Hierarchy of Needs, which need must be satisfied before consumers can focus on higher-level needs?

  1. Self-Actualization

  2. Esteem

  3. Safety

  4. Physiological


Correct Option: D
Explanation:

Maslow's Hierarchy of Needs suggests that physiological needs, such as food and shelter, must be met before consumers can focus on higher-level needs.

Which cognitive bias leads consumers to overestimate the likelihood of positive events and underestimate the likelihood of negative events?

  1. Confirmation Bias

  2. Framing Effect

  3. Optimism Bias

  4. Anchoring Bias


Correct Option: C
Explanation:

Optimism bias is the tendency to overestimate the likelihood of positive events and underestimate the likelihood of negative events.

What is the term for the process by which consumers evaluate alternative brands or products before making a purchase decision?

  1. Brand Recall

  2. Brand Awareness

  3. Brand Loyalty

  4. Brand Consideration


Correct Option: D
Explanation:

Brand consideration is the process by which consumers evaluate alternative brands or products before making a purchase decision.

Which of the following is NOT a common type of consumer decision-making process?

  1. Habitual Decision-Making

  2. Limited Decision-Making

  3. Extended Decision-Making

  4. Impulsive Decision-Making


Correct Option: D
Explanation:

Impulsive decision-making is not a common type of consumer decision-making process in the context of academic study.

What is the term for the tendency of consumers to seek information that confirms their existing beliefs or expectations?

  1. Confirmation Bias

  2. Framing Effect

  3. Optimism Bias

  4. Anchoring Bias


Correct Option: A
Explanation:

Confirmation bias is the tendency of consumers to seek information that confirms their existing beliefs or expectations.

Which of the following is NOT a common type of consumer motivation?

  1. Hedonic Motivation

  2. Utilitarian Motivation

  3. Social Motivation

  4. Economic Motivation


Correct Option: D
Explanation:

Economic motivation is not a common type of consumer motivation in the context of academic study.

What is the term for the process by which consumers form attitudes towards brands or products?

  1. Attitude Formation

  2. Attitude Change

  3. Attitude Measurement

  4. Attitude Reinforcement


Correct Option: A
Explanation:

Attitude formation is the process by which consumers form attitudes towards brands or products.

Which of the following is NOT a common type of consumer learning?

  1. Classical Conditioning

  2. Operant Conditioning

  3. Observational Learning

  4. Associative Learning


Correct Option: D
Explanation:

Associative learning is not a common type of consumer learning in the context of academic study.

What is the term for the tendency of consumers to make decisions based on the opinions or actions of others?

  1. Social Influence

  2. Conformity

  3. Groupthink

  4. Reference Group Influence


Correct Option: A
Explanation:

Social influence is the tendency of consumers to make decisions based on the opinions or actions of others.

Which of the following is NOT a common type of consumer perception?

  1. Selective Perception

  2. Selective Attention

  3. Selective Retention

  4. Selective Distortion


Correct Option: D
Explanation:

Selective distortion is not a common type of consumer perception in the context of academic study.

What is the term for the process by which consumers make decisions based on their past experiences and habits?

  1. Habitual Decision-Making

  2. Limited Decision-Making

  3. Extended Decision-Making

  4. Impulsive Decision-Making


Correct Option: A
Explanation:

Habitual decision-making is the process by which consumers make decisions based on their past experiences and habits.

Which of the following is NOT a common type of consumer personality trait?

  1. Extroversion

  2. Neuroticism

  3. Agreeableness

  4. Conscientiousness


Correct Option: D
Explanation:

Conscientiousness is not a common type of consumer personality trait in the context of academic study.

What is the term for the tendency of consumers to make decisions based on their emotions and feelings?

  1. Emotional Decision-Making

  2. Intuitive Decision-Making

  3. Rational Decision-Making

  4. Analytical Decision-Making


Correct Option: A
Explanation:

Emotional decision-making is the tendency of consumers to make decisions based on their emotions and feelings.

Which of the following is NOT a common type of consumer lifestyle?

  1. Active Lifestyle

  2. Sedentary Lifestyle

  3. Social Lifestyle

  4. Materialistic Lifestyle


Correct Option: D
Explanation:

Materialistic lifestyle is not a common type of consumer lifestyle in the context of academic study.

- Hide questions