Consumer Behavior and Decision Making
Description: This quiz evaluates your understanding of consumer behavior and decision-making processes, encompassing factors influencing consumer choices and the psychological aspects behind their purchasing decisions. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: consumer behavior decision making psychology marketing |
Which of the following is NOT a primary factor influencing consumer behavior?
According to Maslow's Hierarchy of Needs, which need must be satisfied before consumers can focus on higher-level needs?
Which cognitive bias leads consumers to overestimate the likelihood of positive events and underestimate the likelihood of negative events?
What is the term for the process by which consumers evaluate alternative brands or products before making a purchase decision?
Which of the following is NOT a common type of consumer decision-making process?
What is the term for the tendency of consumers to seek information that confirms their existing beliefs or expectations?
Which of the following is NOT a common type of consumer motivation?
What is the term for the process by which consumers form attitudes towards brands or products?
Which of the following is NOT a common type of consumer learning?
What is the term for the tendency of consumers to make decisions based on the opinions or actions of others?
Which of the following is NOT a common type of consumer perception?
What is the term for the process by which consumers make decisions based on their past experiences and habits?
Which of the following is NOT a common type of consumer personality trait?
What is the term for the tendency of consumers to make decisions based on their emotions and feelings?
Which of the following is NOT a common type of consumer lifestyle?