Case Studies in Sports Sponsorship

Description: This quiz aims to evaluate your knowledge and understanding of case studies related to sports sponsorship. By answering these questions, you will demonstrate your familiarity with real-world examples and the impact of sponsorship in the sports industry.
Number of Questions: 15
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Tags: sports sponsorship case studies marketing brand partnerships
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Which sports drink brand famously partnered with the Indian Premier League (IPL) in 2013, becoming the title sponsor?

  1. Pepsi

  2. Coca-Cola

  3. Red Bull

  4. Gatorade


Correct Option: A
Explanation:

PepsiCo India secured the title sponsorship rights for the IPL in 2013, marking a significant partnership in the history of the tournament.

In 2017, which Indian cricketer became the brand ambassador for the sports apparel and footwear company, Puma?

  1. Virat Kohli

  2. Sachin Tendulkar

  3. MS Dhoni

  4. Rohit Sharma


Correct Option: A
Explanation:

Virat Kohli signed a multi-year endorsement deal with Puma in 2017, becoming the face of the brand's cricket segment.

Which Indian bank partnered with the Board of Control for Cricket in India (BCCI) in 2019, becoming the official sponsor of the Indian cricket team?

  1. State Bank of India

  2. HDFC Bank

  3. ICICI Bank

  4. Axis Bank


Correct Option:
Explanation:

Paytm, a digital payments company, secured the title sponsorship rights for the Indian cricket team in 2019, marking a major milestone in its association with the sport.

Which sports equipment manufacturer became the official kit sponsor for the Indian hockey team in 2021?

  1. Adidas

  2. Nike

  3. Puma

  4. Yonex


Correct Option: A
Explanation:

Adidas signed a multi-year partnership with Hockey India in 2021, becoming the official kit sponsor for the Indian men's and women's hockey teams.

In 2022, which Indian conglomerate became the title sponsor for the Pro Kabaddi League (PKL)?

  1. Reliance Industries

  2. Tata Group

  3. Adani Group

  4. Bharti Airtel


Correct Option:
Explanation:

Vivo, a Chinese smartphone manufacturer, renewed its title sponsorship deal with the PKL in 2022, extending its association with the popular kabaddi league.

Which Indian automobile manufacturer partnered with the All India Football Federation (AIFF) in 2019, becoming the official sponsor of the Indian football team?

  1. Maruti Suzuki

  2. Hyundai

  3. Tata Motors

  4. Mahindra & Mahindra


Correct Option:
Explanation:

Hero MotoCorp signed a five-year sponsorship deal with the AIFF in 2019, becoming the official sponsor of the Indian football team.

In 2020, which Indian e-commerce company became the title sponsor for the Indian Super League (ISL)?

  1. Amazon

  2. Flipkart

  3. Myntra

  4. BigBasket


Correct Option:
Explanation:

Dream11, a fantasy sports platform, secured the title sponsorship rights for the ISL in 2020, marking a significant partnership in the history of the league.

Which Indian paint company became the official sponsor of the Indian Premier League (IPL) in 2022?

  1. Asian Paints

  2. Berger Paints

  3. Dulux

  4. Nerolac


Correct Option: A
Explanation:

Asian Paints signed a five-year deal with the BCCI in 2022, becoming the official sponsor of the IPL.

In 2023, which Indian multinational conglomerate became the title sponsor for the Women's Premier League (WPL)?

  1. Reliance Industries

  2. Tata Group

  3. Adani Group

  4. Bharti Airtel


Correct Option:
Explanation:

TATA Group secured the title sponsorship rights for the inaugural edition of the WPL in 2023, marking a significant milestone in the development of women's cricket in India.

Which Indian sports nutrition brand partnered with the Indian Olympic Association (IOA) in 2021, becoming the official nutrition partner for the Indian contingent at the Tokyo Olympics?

  1. Fast&Up

  2. MuscleBlaze

  3. Optimum Nutrition

  4. GNC


Correct Option: A
Explanation:

Fast&Up, a leading sports nutrition brand in India, signed a partnership with the IOA in 2021, becoming the official nutrition partner for the Indian contingent at the Tokyo Olympics.

In 2022, which Indian dairy company became the official sponsor of the Indian cricket team for a period of four years?

  1. Amul

  2. Mother Dairy

  3. Nestle

  4. Britannia


Correct Option: A
Explanation:

Amul, a leading dairy brand in India, secured the sponsorship rights for the Indian cricket team in 2022, becoming the official sponsor for a period of four years.

Which Indian telecommunications company partnered with the Board of Control for Cricket in India (BCCI) in 2023, becoming the official sponsor of the Indian Premier League (IPL)?

  1. Airtel

  2. Jio

  3. Vodafone Idea

  4. BSNL


Correct Option: B
Explanation:

Jio, a leading telecommunications company in India, signed a five-year deal with the BCCI in 2023, becoming the official sponsor of the IPL.

In 2021, which Indian edtech company became the title sponsor for the Indian Super League (ISL)?

  1. Byju's

  2. Unacademy

  3. Vedantu

  4. Toppr


Correct Option: A
Explanation:

Byju's, a leading edtech company in India, secured the title sponsorship rights for the ISL in 2021, marking a significant partnership in the history of the league.

Which Indian consumer electronics company became the official sponsor of the Indian cricket team in 2020?

  1. Samsung

  2. LG

  3. Sony

  4. Panasonic


Correct Option: A
Explanation:

Samsung, a leading consumer electronics company in India, signed a four-year deal with the BCCI in 2020, becoming the official sponsor of the Indian cricket team.

In 2022, which Indian insurance company became the official sponsor of the Indian hockey team?

  1. LIC

  2. HDFC Life

  3. ICICI Prudential

  4. SBI Life


Correct Option: A
Explanation:

LIC, the largest insurance company in India, signed a three-year deal with Hockey India in 2022, becoming the official sponsor of the Indian hockey team.

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