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The Psychology of Consumer Ethics and Corporate Social Responsibility

Description: This quiz assesses your understanding of the psychology of consumer ethics and corporate social responsibility.
Number of Questions: 15
Created by:
Tags: consumer psychology ethics corporate social responsibility
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What is the primary factor that influences consumer ethical behavior?

  1. Personal values

  2. Social norms

  3. Economic incentives

  4. Legal regulations


Correct Option: A
Explanation:

Personal values are the most significant determinant of consumer ethical behavior, as they shape individuals' perceptions of what is right and wrong.

Which of the following is an example of a consumer engaging in ethical consumption?

  1. Buying products made from recycled materials

  2. Choosing brands that support social causes

  3. Avoiding products that are tested on animals

  4. All of the above


Correct Option: D
Explanation:

Ethical consumption involves making purchasing decisions that align with one's values and beliefs, such as buying products that are environmentally friendly, socially responsible, or cruelty-free.

What is the term for the tendency of consumers to justify their unethical behavior by rationalizing it?

  1. Moral licensing

  2. Cognitive dissonance

  3. Self-serving bias

  4. Confirmation bias


Correct Option: A
Explanation:

Moral licensing refers to the phenomenon where individuals engage in unethical behavior after engaging in a positive or ethical action, believing that their good deeds justify their subsequent misconduct.

Which theory suggests that consumers are more likely to engage in ethical consumption when they perceive a personal connection to the issue?

  1. Theory of planned behavior

  2. Moral foundation theory

  3. Social identity theory

  4. Value-action gap theory


Correct Option: C
Explanation:

Social identity theory posits that consumers are more likely to engage in ethical consumption when they feel a sense of belonging to a group that values ethical behavior.

What is the term for the tendency of consumers to overestimate the ethicality of their own behavior?

  1. Ethical myopia

  2. Moral self-licensing

  3. Self-serving bias

  4. Confirmation bias


Correct Option: A
Explanation:

Ethical myopia refers to the tendency of individuals to perceive their own ethical behavior more favorably than that of others, even when their actions are objectively less ethical.

Which of the following is an example of a corporate social responsibility initiative?

  1. Reducing carbon emissions

  2. Donating to charitable causes

  3. Improving working conditions for employees

  4. All of the above


Correct Option: D
Explanation:

Corporate social responsibility encompasses a wide range of initiatives aimed at benefiting society and the environment, such as reducing environmental impact, supporting social causes, and ensuring fair labor practices.

What is the primary motivation for companies to engage in corporate social responsibility?

  1. To increase profits

  2. To improve their reputation

  3. To comply with regulations

  4. To attract and retain customers


Correct Option: B
Explanation:

While corporate social responsibility can lead to increased profits and compliance with regulations, the primary motivation for companies to engage in CSR is to enhance their reputation and build trust with stakeholders.

Which theory suggests that consumers are more likely to purchase products from companies that engage in corporate social responsibility?

  1. Theory of planned behavior

  2. Moral foundation theory

  3. Social identity theory

  4. Value-action gap theory


Correct Option: D
Explanation:

The value-action gap theory proposes that consumers' values and beliefs about ethical consumption can influence their purchasing behavior, leading them to prefer products from companies that align with their values.

What is the term for the tendency of consumers to perceive companies that engage in corporate social responsibility as more trustworthy and ethical?

  1. Halo effect

  2. Confirmation bias

  3. Moral licensing

  4. Self-serving bias


Correct Option: A
Explanation:

The halo effect refers to the cognitive bias where individuals' positive perceptions of a company's CSR efforts can lead them to perceive the company as more trustworthy and ethical overall.

Which of the following is an example of a company engaging in greenwashing?

  1. Using recycled materials in packaging

  2. Making false or misleading claims about environmental benefits

  3. Reducing carbon emissions

  4. Donating to environmental organizations


Correct Option: B
Explanation:

Greenwashing involves making exaggerated or unsubstantiated claims about a company's environmental performance or the environmental benefits of its products or services.

What is the primary challenge faced by companies in implementing effective corporate social responsibility programs?

  1. Lack of resources

  2. Resistance from stakeholders

  3. Measuring the impact of CSR efforts

  4. All of the above


Correct Option: D
Explanation:

Companies face various challenges in implementing CSR programs, including limited resources, resistance from stakeholders who may prioritize short-term profits over long-term sustainability, and difficulties in measuring the impact of CSR efforts.

Which of the following is an example of a company successfully integrating corporate social responsibility into its business strategy?

  1. Patagonia's commitment to environmental sustainability

  2. Ben & Jerry's social justice initiatives

  3. TOMS' One for One model

  4. All of the above


Correct Option: D
Explanation:

Patagonia, Ben & Jerry's, and TOMS are examples of companies that have successfully integrated CSR into their business strategies, demonstrating a commitment to social and environmental responsibility.

What is the role of government regulations in promoting corporate social responsibility?

  1. To set minimum standards for ethical business practices

  2. To enforce environmental and labor laws

  3. To provide incentives for companies to engage in CSR

  4. All of the above


Correct Option: D
Explanation:

Government regulations play a crucial role in promoting CSR by setting minimum standards for ethical business practices, enforcing environmental and labor laws, and providing incentives for companies to engage in CSR.

Which of the following is an example of a government regulation aimed at promoting corporate social responsibility?

  1. The Sarbanes-Oxley Act

  2. The Dodd-Frank Wall Street Reform and Consumer Protection Act

  3. The Paris Agreement

  4. All of the above


Correct Option: D
Explanation:

The Sarbanes-Oxley Act, the Dodd-Frank Wall Street Reform and Consumer Protection Act, and the Paris Agreement are examples of government regulations aimed at promoting corporate social responsibility by addressing issues such as corporate governance, financial transparency, environmental protection, and climate change.

What is the future of corporate social responsibility?

  1. CSR will become increasingly important as consumers demand more ethical products and services

  2. CSR will be integrated into every aspect of business operations

  3. Companies will face greater pressure from stakeholders to engage in CSR

  4. All of the above


Correct Option: D
Explanation:

The future of CSR is promising, with growing consumer demand for ethical products and services, increasing pressure from stakeholders, and a trend towards integrating CSR into all aspects of business operations.

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