The movie Lagaan, released in 2001, featured the lead characters wearing khadi clothing, which helped revive interest in the traditional fabric.

Sonam Kapoor has been vocal about her commitment to sustainable fashion and has collaborated with designers to create eco-friendly clothing collections.

The term Desi Style is commonly used to refer to the trend of Bollywood celebrities embracing their cultural heritage through their fashion choices.

In the movie Khoobsurat, the character played by Sonam Kapoor upcycles old clothes and discarded materials to create her own unique fashion style.

Anita Dongre is a pioneer in sustainable fashion in India, known for her use of organic fabrics, ethical production practices, and support for artisan communities.

The Sustainable Fashion India initiative was launched by FDCI to encourage designers to adopt sustainable practices, reduce their environmental impact, and promote ethical fashion.

In the movie Bajirao Mastani, the character played by Deepika Padukone showcases traditional Indian embroidery techniques in her elaborate costumes.

The term Sustainable Stars is used to refer to Bollywood celebrities who use their influence to promote sustainable fashion and raise awareness about environmental issues.

In the movie Piku, the character played by Deepika Padukone repurposes old saris to create new and stylish clothing, showcasing the concept of sustainable fashion.

Rahul Mishra is known for his commitment to sustainable fashion, using organic fabrics, natural dyes, and working with local artisans to create his collections.

The term Sustainable Partnerships is used to refer to the trend of Bollywood celebrities collaborating with sustainable fashion brands to create eco-friendly clothing collections.

In the movie Dil Dhadakne Do, the character played by Priyanka Chopra promotes the concept of slow fashion by buying less and choosing high-quality, durable clothing.

Payal Khandwala is known for her use of upcycled materials and her commitment to creating sustainable fashion collections that minimize waste and environmental impact.

The term Sustainable Style Influencers is used to describe the trend of Bollywood celebrities using their social media platforms to share their sustainable fashion choices and inspire their followers to adopt more eco-friendly fashion practices.