Government statistics are not typically considered a primary source of data for hotel industry research, as they are often aggregated and may not provide specific insights into individual hotels or markets.

Surveys are the most common type of market research conducted in the hotel industry, as they allow researchers to gather data from a large number of respondents quickly and efficiently.

Brand loyalty is not typically considered a key factor influencing consumer behavior in the hotel industry, as guests often make their decisions based on price, location, and amenities.

The average occupancy rate for hotels in the United States is typically around 60-65%.

Net operating income (NOI) is not typically used as a common metric to measure hotel industry performance, as it does not take into account non-operating expenses such as interest and depreciation.

Marriott International is the largest hotel chain in the world by number of rooms, with over 1.3 million rooms in over 5,700 hotels worldwide.

The decline of business travel is not a major trend shaping the hotel industry, as business travel remains a significant source of revenue for hotels.

Location is typically the most important factor for guests when choosing a hotel, as they want to be close to the attractions and activities they are interested in.

Subscription programs are not typically a common type of hotel loyalty program, as they are less common than points-based, tiered, and cashback programs.

The average length of stay for guests at hotels in the United States is typically around 2-3 nights.

Villas are not typically a common type of hotel room, as they are typically found in resorts or vacation rentals.

Casual dining restaurants are the most common type of hotel restaurant, as they offer a wide variety of menu options at a moderate price point.

Business centers are not typically a common type of hotel amenity, as they are less common than free Wi-Fi, swimming pools, and fitness centers.

Leisure travelers are the most common type of hotel guest, as they make up the majority of hotel stays.

Direct bookings are not typically a common type of hotel marketing channel, as they are less common than online travel agencies (OTAs), social media, and email marketing.