Fashion Marketing and Retail

Description: This quiz will test your knowledge on Fashion Marketing and Retail.
Number of Questions: 15
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Tags: fashion marketing retail
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Which of the following is not a key element of the fashion marketing mix?

  1. Product

  2. Price

  3. Promotion

  4. Distribution


Correct Option: D
Explanation:

Distribution is not a key element of the fashion marketing mix. The fashion marketing mix consists of product, price, promotion, and place.

What is the primary goal of fashion marketing?

  1. To increase brand awareness

  2. To generate leads

  3. To drive sales

  4. To improve customer loyalty


Correct Option: C
Explanation:

The primary goal of fashion marketing is to drive sales. This can be achieved through a variety of marketing strategies, such as advertising, public relations, and social media marketing.

Which of the following is not a common type of fashion retail store?

  1. Department store

  2. Specialty store

  3. Discount store

  4. Outlet store


Correct Option: D
Explanation:

Outlet stores are not a common type of fashion retail store. Outlet stores typically sell discounted merchandise from past seasons.

What is the role of a fashion buyer?

  1. To select the merchandise that a store will sell

  2. To negotiate prices with vendors

  3. To create marketing campaigns

  4. To manage the store's inventory


Correct Option: A
Explanation:

The role of a fashion buyer is to select the merchandise that a store will sell. This involves researching trends, meeting with vendors, and negotiating prices.

What is the difference between a fashion designer and a fashion stylist?

  1. Fashion designers create new clothing designs, while fashion stylists select and coordinate clothing for clients.

  2. Fashion designers sketch and sew clothing, while fashion stylists choose accessories and makeup.

  3. Fashion designers work in the fashion industry, while fashion stylists work in the entertainment industry.

  4. Fashion designers are responsible for the overall look of a garment, while fashion stylists are responsible for the details.


Correct Option: A
Explanation:

Fashion designers create new clothing designs, while fashion stylists select and coordinate clothing for clients. Fashion designers typically have a background in art and design, while fashion stylists typically have a background in fashion merchandising or marketing.

What is the most important factor to consider when pricing a fashion product?

  1. The cost of production

  2. The demand for the product

  3. The price of competing products

  4. The brand's image


Correct Option: B
Explanation:

The most important factor to consider when pricing a fashion product is the demand for the product. If there is a high demand for the product, then the price can be set higher. If there is a low demand for the product, then the price must be set lower in order to generate sales.

Which of the following is not a common type of fashion promotion?

  1. Advertising

  2. Public relations

  3. Social media marketing

  4. Personal selling


Correct Option: D
Explanation:

Personal selling is not a common type of fashion promotion. Personal selling is a type of sales technique in which a salesperson meets with a customer face-to-face to promote a product or service.

What is the role of a fashion merchandiser?

  1. To select the merchandise that a store will sell

  2. To negotiate prices with vendors

  3. To create marketing campaigns

  4. To manage the store's inventory


Correct Option: D
Explanation:

The role of a fashion merchandiser is to manage the store's inventory. This involves tracking sales, forecasting demand, and placing orders with vendors.

What is the difference between a fashion trend and a fashion fad?

  1. Fashion trends are long-lasting, while fashion fads are short-lived.

  2. Fashion trends are popular among a wide range of people, while fashion fads are popular among a small group of people.

  3. Fashion trends are typically more expensive than fashion fads.

  4. Fashion trends are typically more comfortable than fashion fads.


Correct Option: A
Explanation:

Fashion trends are long-lasting, while fashion fads are short-lived. Fashion trends typically last for several seasons, while fashion fads typically last for only a few months.

What is the most important factor to consider when choosing a fashion retail location?

  1. The amount of foot traffic

  2. The proximity to other retailers

  3. The cost of rent

  4. The size of the store


Correct Option: A
Explanation:

The most important factor to consider when choosing a fashion retail location is the amount of foot traffic. The more foot traffic, the more potential customers the store will have.

Which of the following is not a common type of fashion consumer?

  1. Trendsetters

  2. Early adopters

  3. Mainstream consumers

  4. Laggards


Correct Option: D
Explanation:

Laggards are not a common type of fashion consumer. Laggards are people who are slow to adopt new fashion trends.

What is the role of a fashion forecaster?

  1. To predict future fashion trends

  2. To create marketing campaigns

  3. To manage the store's inventory

  4. To select the merchandise that a store will sell


Correct Option: A
Explanation:

The role of a fashion forecaster is to predict future fashion trends. This involves researching current trends, analyzing consumer behavior, and identifying emerging trends.

What is the difference between a fashion designer and a fashion illustrator?

  1. Fashion designers create new clothing designs, while fashion illustrators draw pictures of clothing.

  2. Fashion designers sketch and sew clothing, while fashion illustrators use computer software to create images of clothing.

  3. Fashion designers work in the fashion industry, while fashion illustrators work in the art industry.

  4. Fashion designers are responsible for the overall look of a garment, while fashion illustrators are responsible for the details.


Correct Option: A
Explanation:

Fashion designers create new clothing designs, while fashion illustrators draw pictures of clothing. Fashion designers typically have a background in art and design, while fashion illustrators typically have a background in fine arts.

What is the most important factor to consider when designing a fashion product?

  1. The cost of production

  2. The demand for the product

  3. The price of competing products

  4. The brand's image


Correct Option: B
Explanation:

The most important factor to consider when designing a fashion product is the demand for the product. If there is a high demand for the product, then the designer can create a product that is more expensive and elaborate. If there is a low demand for the product, then the designer must create a product that is more affordable and simple.

Which of the following is not a common type of fashion retail format?

  1. Department store

  2. Specialty store

  3. Discount store

  4. Outlet store


Correct Option: D
Explanation:

Outlet stores are not a common type of fashion retail format. Outlet stores typically sell discounted merchandise from past seasons.

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