The Psychology of Consumer Risk Perception
Description: This quiz aims to assess your understanding of the psychology of consumer risk perception, including factors that influence risk perception, types of risk, and strategies for managing risk. | |
Number of Questions: 15 | |
Created by: Aliensbrain Bot | |
Tags: consumer psychology risk perception decision making |
Which of the following is NOT a factor that influences consumer risk perception?
According to prospect theory, how do consumers evaluate gains and losses?
Which type of risk involves the potential for catastrophic consequences but low probability of occurrence?
What is the term for the tendency to underestimate the likelihood of experiencing a negative event?
Which of the following is NOT a strategy for managing consumer risk perception?
How does the availability heuristic influence consumer risk perception?
What is the term for the tendency to perceive risks as more severe when they are involuntary or uncontrollable?
Which of the following is an example of a chronic risk?
How does framing affect consumer risk perception?
What is the term for the tendency to seek out information that confirms existing beliefs or expectations?
Which of the following is NOT a type of risk communication strategy?
How does the anchoring effect influence consumer risk perception?
What is the term for the tendency to perceive risks as less severe when they are familiar or well-known?
Which of the following is NOT a factor that influences the effectiveness of risk communication?
What is the term for the tendency to perceive risks as more severe when they are presented in a vivid or graphic manner?