Ecotourism in Bhutan is focused on minimizing the negative impacts of tourism on the environment and promoting sustainable practices that benefit local communities.

The Bhutan Tourism Council is the government agency responsible for developing and implementing ecotourism policies and regulations in the country.

Bhutan has a daily tourist quota of 1500 visitors to ensure that the country's natural environment and cultural heritage are not overwhelmed by tourism.

Tourists visiting Bhutan are required to pay a minimum daily tariff of $250, which includes accommodation, meals, transportation, and a tour guide.

Gross National Happiness (GNH) is a holistic approach to development that emphasizes the importance of non-economic factors such as environmental sustainability, cultural preservation, and social well-being.

Bhutan's ecotourism policy contributes to the country's GNH by preserving the natural environment and cultural heritage, which are essential components of the Bhutanese way of life.

Bhutan offers a variety of ecotourism activities, including trekking, mountain biking, rafting, and cultural tours, that allow visitors to experience the country's natural beauty and rich cultural heritage.

Bhutan's ecotourism policy includes measures such as requiring tourists to stay in locally-owned guesthouses, employing local people as tour guides and porters, and supporting community-based tourism initiatives to ensure that tourism benefits local communities.

Bhutan faces challenges such as limited infrastructure, lack of skilled labor, and high cost of tourism in promoting ecotourism.

Tourists can contribute to sustainable tourism in Bhutan by respecting local customs and traditions, minimizing their environmental impact, and supporting local businesses.