Ensuring the accuracy of data

Protecting the confidentiality of data

Preventing data loss

Maintaining data integrity

A facial recognition system that is more accurate for people of a certain race

A spam filter that is more likely to flag emails from certain domains

A recommendation system that suggests products based on a user's past purchases

A search engine that ranks results based on their relevance to a user's query

Individuals should be informed about the purpose of data collection and how their data will be used

Individuals should be given the opportunity to opt out of data collection

Individuals should be compensated for the use of their data

Individuals should be able to access and correct their data

To develop and implement ethical guidelines for data science and engineering practices

To educate stakeholders about the ethical implications of data science and engineering

To design and build systems that are fair, transparent, and accountable

To advocate for policies that protect individuals' rights and privacy

Using data to develop targeted advertising campaigns

Using data to improve the efficiency of government services

Using data to develop new medical treatments

Using data to track and monitor individuals' activities