Evolutionary Psychology posits that our behavior is influenced by inherited psychological adaptations that have evolved over time to enhance our survival and reproductive success.

From an evolutionary perspective, the primary goal of behavior is to ensure the survival and reproduction of the individual and their genes.

Natural Selection is the process by which traits that enhance an organism's survival and reproductive success become more prevalent in a population over generations.

Mate Choice refers to the process by which individuals select partners for reproduction based on specific traits that indicate genetic quality and compatibility.

Kin Selection theory suggests that individuals are more likely to engage in altruistic behavior towards genetically related individuals, as it increases the chances of their own genes being passed on.

Reciprocal Altruism refers to the behavior of helping others with the expectation that they will return the favor in the future, thereby benefiting both parties.

Cost-Benefit Analysis involves weighing the potential benefits and drawbacks of a particular behavior to determine whether it is worth pursuing.

Conservatism, in an evolutionary context, refers to the preference for familiar and predictable environments and behaviors, as they are perceived to be safer and more advantageous.

Evolutionary Suicide Theory suggests that individuals who perceive themselves as having a low chance of survival may engage in risky behaviors as a way of increasing their reproductive success before they die.

Coalitional Psychology explores how individuals form alliances and engage in cooperative behaviors to achieve shared objectives and enhance their chances of survival and reproduction.

Similarity-Attraction Theory suggests that individuals are drawn to and form relationships with others who share similar attitudes, values, and beliefs.

Negativity Bias refers to the tendency to focus on and remember negative information more readily than positive information, which is thought to have evolved as a protective mechanism against potential threats.

Social Norms Theory posits that individuals' behavior is shaped by their perception of what is considered acceptable and appropriate within their social group.

Self-Serving Bias refers to the tendency to attribute positive outcomes to one's own abilities and negative outcomes to external factors, thereby maintaining a positive self-image.

The Beauty-is-Good Stereotype suggests that individuals tend to perceive physically attractive people as being more intelligent, trustworthy, and successful, which can lead to preferential treatment and altruistic behavior towards them.