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Consumer Information Processing and Memory

Description: This quiz evaluates your understanding of consumer information processing and memory. It covers topics such as attention, perception, memory, and decision-making.
Number of Questions: 15
Created by:
Tags: consumer psychology information processing memory
Attempted 0/15 Correct 0 Score 0

What is the first stage of the consumer information processing model?

  1. Attention

  2. Perception

  3. Memory

  4. Decision-making


Correct Option: A
Explanation:

Attention is the first stage of the consumer information processing model. It involves the selective processing of information from the environment.

Which of the following is an example of a bottom-up processing factor?

  1. Personal values

  2. Cultural background

  3. Stimulus intensity

  4. Past experiences


Correct Option: C
Explanation:

Stimulus intensity is an example of a bottom-up processing factor. It refers to the physical characteristics of the stimulus that capture attention.

What is the process of organizing and interpreting sensory information called?

  1. Attention

  2. Perception

  3. Memory

  4. Decision-making


Correct Option: B
Explanation:

Perception is the process of organizing and interpreting sensory information. It involves the use of past experiences and knowledge to make sense of the environment.

Which of the following is an example of a top-down processing factor?

  1. Stimulus intensity

  2. Personal values

  3. Cultural background

  4. Past experiences


Correct Option: B
Explanation:

Personal values are an example of a top-down processing factor. They influence how consumers perceive and interpret information.

What is the process of storing and retrieving information called?

  1. Attention

  2. Perception

  3. Memory

  4. Decision-making


Correct Option: C
Explanation:

Memory is the process of storing and retrieving information. It involves the encoding, storage, and retrieval of information.

Which of the following is an example of a long-term memory store?

  1. Sensory memory

  2. Short-term memory

  3. Episodic memory

  4. Working memory


Correct Option: C
Explanation:

Episodic memory is an example of a long-term memory store. It involves the storage of personal experiences and events.

What is the process of making choices among alternatives called?

  1. Attention

  2. Perception

  3. Memory

  4. Decision-making


Correct Option: D
Explanation:

Decision-making is the process of making choices among alternatives. It involves the evaluation of options and the selection of the most preferred option.

Which of the following is an example of a heuristic used in decision-making?

  1. Means-end analysis

  2. Expected utility theory

  3. Availability heuristic

  4. Prospect theory


Correct Option: C
Explanation:

Availability heuristic is an example of a heuristic used in decision-making. It involves the use of information that is easily accessible in memory.

What is the process of forgetting information called?

  1. Encoding

  2. Storage

  3. Retrieval

  4. Decay


Correct Option: D
Explanation:

Decay is the process of forgetting information. It involves the gradual loss of information over time.

Which of the following is an example of a retrieval cue?

  1. Context

  2. Mood

  3. State-dependent memory

  4. All of the above


Correct Option: D
Explanation:

All of the above are examples of retrieval cues. They are factors that can help to trigger the retrieval of information from memory.

What is the process of transferring information from short-term memory to long-term memory called?

  1. Encoding

  2. Storage

  3. Retrieval

  4. Consolidation


Correct Option: D
Explanation:

Consolidation is the process of transferring information from short-term memory to long-term memory. It involves the formation of new neural pathways.

Which of the following is an example of a mnemonic device?

  1. Chunking

  2. Rhyming

  3. Imagery

  4. All of the above


Correct Option: D
Explanation:

All of the above are examples of mnemonic devices. They are techniques that can help to improve memory.

What is the process of making inferences and filling in gaps in information called?

  1. Schema

  2. Script

  3. Stereotype

  4. All of the above


Correct Option: D
Explanation:

All of the above are examples of cognitive shortcuts that can help to make sense of information.

Which of the following is an example of a cognitive bias?

  1. Confirmation bias

  2. Hindsight bias

  3. Framing effect

  4. All of the above


Correct Option: D
Explanation:

All of the above are examples of cognitive biases. They are systematic errors in thinking that can lead to poor decision-making.

What is the process of changing attitudes and beliefs called?

  1. Persuasion

  2. Attitude change

  3. Belief change

  4. All of the above


Correct Option: D
Explanation:

All of the above are terms for the process of changing attitudes and beliefs.

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