Privacy is a fundamental ethical principle that requires social media platforms to protect users' personal data, ensuring that it is collected, used, and shared in a responsible and transparent manner.

Social media platforms have a responsibility to verify the accuracy of information shared by users, identifying and labeling false or misleading content to prevent its spread.

Transparency is an ethical principle that demands social media platforms to be open and honest about their operations, allowing users to understand how their data is used and how content is moderated.

Disinformation refers to the deliberate spread of false or misleading information with the intent to deceive or manipulate individuals.

Authenticity is an ethical principle that encourages users to be true to themselves and avoid presenting a false or misleading persona on social media platforms.

Astroturfing refers to the deceptive practice of creating the illusion of grassroots support for a particular cause or product by using fake or paid accounts on social media platforms.

Accountability is an ethical principle that holds social media platforms responsible for the content shared on their platforms and requires them to take action against harmful or illegal content.

Cyberbullying refers to the use of social media platforms to engage in intentional and repeated harm to an individual or group through electronic means.

Freedom of expression is an ethical principle that recognizes the right of individuals to express their thoughts and opinions on social media platforms without fear of censorship or retaliation.

Hate speech refers to the use of social media platforms to spread hateful or discriminatory content against individuals or groups based on their protected characteristics.

Proactive content moderation is an ethical principle that requires social media platforms to take active steps to identify and remove harmful content from their platforms before it can cause harm to users.

Malinformation refers to the intentional spread of false or misleading information, often with the intent to deceive or manipulate individuals for personal gain or political advantage.

Data autonomy is an ethical principle that recognizes users' right to control their own data, including the ability to access, modify, and delete their personal information.

Trolling refers to the practice of using social media platforms to engage in disruptive or antagonistic behavior, such as making inflammatory comments, trolling, or spreading misinformation, with the intent to provoke a reaction or cause conflict.

User protection is an ethical principle that requires social media platforms to take steps to protect users from harmful content and provide support to users who have been affected by such content.