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Pricing Strategies and Markdown Management

Description: This quiz is designed to assess your understanding of pricing strategies and markdown management in the fashion industry.
Number of Questions: 15
Created by:
Tags: pricing strategies markdown management fashion merchandising
Attempted 0/15 Correct 0 Score 0

Which of the following is NOT a common pricing strategy used in fashion retailing?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Penetration pricing

  4. Skimming pricing


Correct Option: C
Explanation:

Penetration pricing is not commonly used in fashion retailing as it involves setting a low price initially to attract customers, and then raising the price over time. This strategy is more commonly used in other industries, such as technology.

What is the primary objective of markdown management in fashion retailing?

  1. To maximize profits

  2. To increase sales volume

  3. To reduce inventory levels

  4. To improve customer satisfaction


Correct Option: C
Explanation:

The primary objective of markdown management in fashion retailing is to reduce inventory levels by selling unsold merchandise at a discounted price.

Which of the following is NOT a factor to consider when determining the initial markup for a fashion product?

  1. Cost of goods sold

  2. Target profit margin

  3. Competitive pricing

  4. Customer demand


Correct Option: D
Explanation:

Customer demand is not a factor to consider when determining the initial markup for a fashion product. The other factors, such as cost of goods sold, target profit margin, and competitive pricing, are all important considerations.

What is the difference between a markdown and a clearance sale?

  1. Markdowns are typically smaller than clearance sales

  2. Clearance sales are typically held at the end of a season

  3. Markdowns are typically used to move unsold merchandise

  4. All of the above


Correct Option: D
Explanation:

All of the above statements are true. Markdowns are typically smaller than clearance sales, clearance sales are typically held at the end of a season, and markdowns are typically used to move unsold merchandise.

Which of the following is NOT a common type of markdown strategy?

  1. Across-the-board markdown

  2. Category markdown

  3. Item-specific markdown

  4. Markdown by date


Correct Option: D
Explanation:

Markdown by date is not a common type of markdown strategy. The other options, such as across-the-board markdown, category markdown, and item-specific markdown, are all common types of markdown strategies.

What is the primary objective of a markdown optimization strategy?

  1. To maximize profits

  2. To increase sales volume

  3. To reduce inventory levels

  4. To improve customer satisfaction


Correct Option: A
Explanation:

The primary objective of a markdown optimization strategy is to maximize profits by finding the optimal markdown price for each product.

Which of the following is NOT a common markdown optimization technique?

  1. Markdown testing

  2. Markdown analytics

  3. Markdown forecasting

  4. Markdown automation


Correct Option: D
Explanation:

Markdown automation is not a common markdown optimization technique. The other options, such as markdown testing, markdown analytics, and markdown forecasting, are all common markdown optimization techniques.

What is the difference between a planned markdown and an unplanned markdown?

  1. Planned markdowns are typically larger than unplanned markdowns

  2. Unplanned markdowns are typically held at the end of a season

  3. Planned markdowns are typically used to move unsold merchandise

  4. None of the above


Correct Option: D
Explanation:

None of the above statements are true. Planned markdowns and unplanned markdowns are both used to reduce inventory levels, and they can be of any size. Planned markdowns are typically used for items that are not selling as well as expected, while unplanned markdowns are typically used for items that are not selling at all.

Which of the following is NOT a common markdown pricing strategy?

  1. Cost-plus pricing

  2. Value-based pricing

  3. Penetration pricing

  4. Markdown pricing


Correct Option: A
Explanation:

Cost-plus pricing is not a common markdown pricing strategy. The other options, such as value-based pricing, penetration pricing, and markdown pricing, are all common markdown pricing strategies.

What is the primary objective of a markdown clearance sale?

  1. To maximize profits

  2. To increase sales volume

  3. To reduce inventory levels

  4. To improve customer satisfaction


Correct Option: C
Explanation:

The primary objective of a markdown clearance sale is to reduce inventory levels by selling unsold merchandise at a deep discount.

Which of the following is NOT a common type of markdown clearance sale?

  1. Store-wide clearance sale

  2. Category clearance sale

  3. Item-specific clearance sale

  4. Markdown by date clearance sale


Correct Option: D
Explanation:

Markdown by date clearance sale is not a common type of markdown clearance sale. The other options, such as store-wide clearance sale, category clearance sale, and item-specific clearance sale, are all common types of markdown clearance sales.

What is the difference between a markdown event and a markdown promotion?

  1. Markdown events are typically larger than markdown promotions

  2. Markdown promotions are typically held at the end of a season

  3. Markdown events are typically used to move unsold merchandise

  4. None of the above


Correct Option: D
Explanation:

None of the above statements are true. Markdown events and markdown promotions are both used to reduce inventory levels, and they can be of any size. Markdown events are typically held for a shorter period of time than markdown promotions.

Which of the following is NOT a common markdown event?

  1. Black Friday

  2. Cyber Monday

  3. End of season sale

  4. Markdown by date event


Correct Option: D
Explanation:

Markdown by date event is not a common markdown event. The other options, such as Black Friday, Cyber Monday, and End of season sale, are all common markdown events.

What is the primary objective of a markdown optimization strategy?

  1. To maximize profits

  2. To increase sales volume

  3. To reduce inventory levels

  4. To improve customer satisfaction


Correct Option: A
Explanation:

The primary objective of a markdown optimization strategy is to maximize profits by finding the optimal markdown price for each product.

Which of the following is NOT a common markdown optimization technique?

  1. Markdown testing

  2. Markdown analytics

  3. Markdown forecasting

  4. Markdown automation


Correct Option: D
Explanation:

Markdown automation is not a common markdown optimization technique. The other options, such as markdown testing, markdown analytics, and markdown forecasting, are all common markdown optimization techniques.

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