The primary role of the media in promoting traditional Indian sports is to create awareness and interest among the general public. By providing coverage of these sports, the media can help to educate people about their history, rules, and cultural significance. This can lead to increased interest and participation in traditional sports.

The media can help to preserve and promote the cultural heritage of traditional Indian sports by producing documentaries and feature stories about these sports, organizing and sponsoring traditional sports events, and providing financial support to traditional sports organizations. These efforts can help to raise awareness of traditional sports and encourage people to participate in and appreciate these sports.

Traditional Indian sports face a number of challenges in gaining popularity and recognition, including lack of media coverage and promotion, limited infrastructure and facilities for these sports, and competition from more mainstream sports like cricket and football. These challenges can make it difficult for traditional sports to attract participants and spectators.

The media can help to address the challenges faced by traditional Indian sports by providing more coverage of traditional sports events, creating positive and engaging content about these sports, and partnering with traditional sports organizations to promote these sports. These efforts can help to raise awareness of traditional sports, attract participants and spectators, and create a more supportive environment for these sports.

There are a number of examples of successful media campaigns that have helped to promote traditional Indian sports. These include the "Kabaddi Premier League" television series, the "Kho-Kho Super League" online streaming platform, and the "Gilli-Danda World Championship" social media campaign. These campaigns have helped to raise awareness of traditional sports, attract participants and spectators, and create a more supportive environment for these sports.