Gender norms have played a significant role in shaping makeup and beauty trends throughout history, with different expectations and standards for men and women.

Gender-fluid makeup refers to the practice of using makeup and beauty products without regard to traditional gender norms, allowing individuals to express their unique identities.

Contouring, a technique involving the use of light and dark shades to create the illusion of depth and structure, has gained popularity among those seeking a more androgynous look, as it can be used to soften or enhance facial features.

Masc makeup refers to the use of makeup techniques and products to achieve a more masculine appearance, often involving the use of neutral or muted colors and sharp lines.

Glitter beards have become a popular beauty trend among non-binary and genderqueer individuals, challenging traditional gender norms and promoting self-expression through bold and unconventional makeup choices.

Femme makeup refers to the use of makeup techniques and products to achieve a more feminine appearance, often involving the use of soft colors, delicate lines, and a focus on enhancing natural features.

No-makeup makeup is a trend that emphasizes a natural and understated look, using minimal products and techniques to enhance the skin's natural beauty.

Androgynous makeup refers to the use of makeup techniques and products to create a look that blends masculine and feminine features, often involving the use of neutral colors and a focus on symmetry.

Freckle appreciation has become a popular beauty trend, encouraging individuals to embrace their natural freckles as a unique and beautiful feature, challenging traditional beauty standards that often favor flawless, blemish-free skin.

Glam makeup refers to the use of makeup techniques and products to create a more dramatic and eye-catching look, often involving the use of bold colors, glitter, and exaggerated features.

Graphic eyeliner has become a popular trend, allowing individuals to express their creativity and individuality through bold and intricate eyeliner designs.

Classic makeup refers to the use of makeup techniques and products to create a timeless and elegant look, often involving the use of neutral colors and a focus on enhancing natural features.

Mismatched makeup has become a popular trend, allowing individuals to express their creativity and individuality by applying different colors and designs to each eye or side of the face.

Fresh makeup refers to the use of makeup techniques and products to create a youthful and natural look, often involving the use of light, sheer coverage and a focus on enhancing the skin's natural glow.